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Friday, 9 September 2005 | senay
NASFM's 35th Annual Retail Design Awards
Call for Entries, Deadline: Dec 15, 2005
Overview
The sun won't be the only thing shining in Orlando on March 26. You and your company might be as well, if you enter and win an award in the retail design industry's premier awards program, the NASFM Retail Design Awards.
And this year, in addition to the recognition our award winners have come to expect in advance, during and after the awards presentation, all entrants can be part of the historical occasion as NASFM celebrates its 50th anniversary and invites the entire retail design industry to take part.
Mark your calendars for March 26 from 5:00 to 7:30 P.M. when NASFM's 50th Anniversary Celebration and Retail Design Awards Presentation will take place at the Orange County Convention Center in Orlando during GlobalShop.
Deadlines
Early Bird Deadline: Dec. 15, 2005
Final Deadline: Jan. 13, 2006
Eligibility
Entries can be submitted by retailers, designers, architects, or store fixture manufacturers for projects installed in operating retail environments between Jan. 1 and Dec. 31, 2005. A project can only be entered by one company. Once it is entered, it is eligible for additional consideration in the Store Fixture Category (for the $50 fee). Entries not complying with the competition rules will be disqualified.
How to Enter
Two Ways to Enter
1. Online
2. By Mail
Enter online
1. Download a PDF of the Official Entry Forms that can be filled out in Adobe Acrobat.
2. Complete the Official Entry Form, one per project, using Adobe Acrobat. (Note: while Adobe Reader will allow you to fill in and print the form, it will not allow you to save your completed form.)
a. Entry materials become the property of NASFM and will not be returned. Entrants grant NASFM permission to use all electronic images for publicity purposes by their signature on this document.
b. The early-bird deadline is Dec. 15, 2005. The final deadline is Jan. 13, 2006. Entry fees for entries received by Dec. 15 are $250 per submission ($100 per submission for NASFM members). Thereafter, entries are $450 per submission ($250 for NASFM members).
3. Select the best Category for your entry (if entering ONLY a Store Fixture, use Store Fixture as your category).
4. Your entry should include:
a. A Project Description Form (excluding questions, word count not to exceed 250 words). Your project will score better if the format is followed exactly. A Project Description is NOT required if you are ONLY entering the store fixtures (see b below).
b. A Store Fixture Description Form, IF you are entering store fixtures from one retail project into the Store Fixture category (Project Description form not required), OR paying $50 extra to submit the fixtures for a project entered in the store or shop competition (both a Project Description Form for the overall project AND a Store Fixture Description Form for the store fixtures are required).
c. A list of Contributing Companies completed as accurately as possible. (Do not include suppliers of flooring, mannequins, lights, ceiling tile, etc.) Do include architects, designers, fixture manufacturers, general contractors, photographers, and retailers. Information should be approved for the program and press and web coverage. Entrant is responsible for the collection and accurate reporting of all contributing companies.
d. Four to six electronic images per submission uploaded directly to NASFM. Department stores and Big Box "Specialty Stores Over 25,000 Sq. Ft." only may submit as many as eight images. Name each electronic image with the first six characters of the project name followed by the number of the preferred viewing sequence. All images must be at least 300 pixels/inch at a size of eight inches wide, provided in JPG or TIFF file format. Higher resolution is preferred.
5. Contact Debra Dean at NASFM, 954-893-7300, ext. 21, to set up an ID and password that will allow you to upload your images directly to NASFM.
6. Upload completed entry forms and numbered electronic images. Please allow time for this process - uploading large images can be slow. If entering more than one project, upload each entry separately.
7. You will receive an e-mail confirming that your images and entry form have been successfully uploaded. If you do not receive this confirmation, either try uploading the images again, or contact NASFM at 954-893-7300, ext. 21.
8. Click on the Retail Design Awards movie at www.nasfm.org after February 15, 2006, for a list of winning companies and entries.
Enter by mail
1. Download a PDF of the Official Entry Forms that can be filled out in Adobe Acrobat and printed, or request a printed copy of the entry packet from NASFM.
2. Complete and sign the Official Entry Form, one per project.
a. Entry materials become the property of NASFM and will not be returned. Entrants grant NASFM permission to use all electronic images for publicity purposes by their signature on this document.
b. The early-bird deadline is Dec. 15, 2005. The final deadline is Jan. 13, 2006. Entry fees for entries received by Dec. 15 are $250 per submission ($100 per submission for NASFM members). Thereafter, entries are $450 per submission ($250 for NASFM members).
3. Select the best Category for your entry (if entering ONLY a Store Fixture, use Store Fixture as your category).
4. Your entry should include:
a. A Project Description Form (excluding questions, word count not to exceed 250 words). Your project will score better if the format is followed exactly. A Project Description is NOT required if you are ONLY entering the store fixtures (see b below).
b. A Store Fixture Description Form, IF you are entering store fixtures from one retail project into the Store Fixture category (Project Description form not required), OR paying $50 extra to submit the fixtures for a project entered in the store or shop competition (both a Project Description Form for the overall project AND a Store Fixture Description Form for the store fixtures are required).
c. A list of Contributing Companies completed as accurately as possible. (Do not include suppliers of flooring, mannequins, lights, ceiling tile, etc.) Do include architects, designers, fixture manufacturers, general contractors, photographers, and retailers. Information should be approved for the program and press and web coverage. Entrant is responsible for the collection and accurate reporting of all contributing companies.
d. Four to six electronic images per submission mailed on a CD. Department stores and Big Box "Specialty Stores Over 25,000 Sq. Ft." only may submit as many as eight. Name each electronic image with the first six characters of the project name followed by the number of the preferred viewing sequence. All images must be at least 300 pixels/inch at a size of eight inches wide, provided in JPG or TIFF file format. Higher resolution is preferred.
5. Mail entry materials and CDs to:
National Association of Store Fixture Manufacturers
Retail Design Awards 2006
3595 Sheridan St., Suite 200
Hollywood, FL 33021-3657
954-893-7300 (if overnighting)
Entry Preparation Tips
Ensure that your project puts its best "footprint" forward
1. Follow the rules and formats provided. Your entries will fare better.
2. Despite its many positive qualities, your project will be critiqued primarily on the images submitted. When possible, contract with a professional photographer. A list of photographers used by previous award winners is available online.
3. If taking your own pictures, make sure that they are high resolution. Use a digital camera of at least 5 megapixels, at minimum. Make sure that the camera is set for the highest possible resolution AND highest possible quality (with least image compression).
4. Make sure you have good lighting when photographing the store or fixture. Use additional lighting or adjust the room lighting as necessary.
5. Clear unnecessary items from the area before you photograph so the judges can concentrate on the design.
6. If your store fixture has a unique function that can be demonstrated, take a picture showing that. Again, make sure the picture is well lit and organized.
7. If your store fixture has a special component, include a close-up of the element so the judges can better understand its uniqueness.
8. Do not include people in your picture unless absolutely necessary to demonstrate a concept.
9. Send enough visuals to adequately tell your project's story. If 4-6 images are requested, send 6 whenever possible. For department stores and Big Box categories, send 8 images whenever possible. The judges need ample information to judge your project.
10. Name your images by including the first six characters of the project name followed by the number of the preferred viewing sequence.
11. Don't waste money on special binders or packaging or fancy letterhead. The judges will never see them. Due to the quantity of entries, staff organizes all entries in one binder and will remove any letterhead or company references.
12. Be concise and provide specifics in your project descriptions. Use bullet points as much as possible. Judges have little time to review the descriptions, so help them identify important points at a glance.
13. Make sure you have copyright permission from the photographer and/or the retailer and that you have provided an accurate list of contributors to the project.
2006 Entry Categories
One Grand Prize will be selected as the Store of the Year from the following Categories:
Restaurant/Fine Dining
Any store that serves meals prepared on-site for immediate consumption and creates a fine dining experience that features a high level of service, comfort, and décor.
Restaurant/Casual Dining
Any store that sells meals for immediate consumption at moderate prices, including casual and family restaurants, delis, cafes, fast food restaurants, and food court vendors.
Convenience or Grocery Store
Any store that merchandises and sells a variety of food and beverage types as its main product. This category differs from the Restaurant/Foodservice category in that the food product sold is not generally for immediate consumption, with the exception of some supermarkets that offer prepared food sections as one of many departments.
Food Retailer
Any store that merchandises and sells specialty food or beverages as its main product. This category differs from the Restaurant/Foodservice category in that the food product sold is not generally for immediate consumption, with the exception of some food retailers that offer food and drink bars as an added service.
Service Retailer
Any establishment that sells a service rather than a product, such as banks, brokerages, financial services, hair salons, spas, business service centers, travel agencies, and generally speaking, telecommunications retailers.
Hardline Shop Within a Store (New or Remodeled)
A specialty department or shop of branded product within a larger store where at least 50 percent of the merchandise is hardlines, such as toys, electronics, audiovisuals, hardware, eyewear, cosmetics, jewelry, appliances, equipment, furniture, automobiles or auto accessories, or variations thereof. Additionally, floral, bath and body products, and books are defined as hardlines.
Softline Shop Within a Store (New or Remodeled)
A specialty department or shop of branded product within a larger store where at least 50 percent of the merchandise is softlines, such as apparel, shoes, textiles, and linens.
Department Store (New or Remodeled)
A traditional department store with several distinctive areas of the store devoted to various product classifications or brands, which might include apparel, cosmetics, home goods, linens, electronics, etc.
Hardline Specialty Store (New or Remodeled)
(up to 3,000 sf; 3,001-25,000 sf)
Stores, including themed environments, where at least 50 percent of the merchandise is hardlines, such as toys, electronics, audiovisuals, hardware, eyewear, cosmetics, jewelry, appliances, equipment, furniture, or variations thereof. Additionally, floral, bath and body products, and books are defined as hardlines. Stores in this category are further divided by square footage.
Softline Specialty Store (New or Remodeled)
(up to 3,000 sf; 3,001-25,000 sf)
Stores, including themed environments, where at least 50 percent of the merchandise is softlines, such as apparel, shoes, textiles, and linens. Stores in this category are further divided by square footage.
Specialty Store over 25,000 sf (New or Remodeled)
(Big Box Category)
A store specializing in one or more product lines, generally but not necessarily incorporating both hardline and softline goods. NASFM reserves the right to further sub-divide this category as necessary in order to ensure accurate, equitable store comparisons.
Store Fixture Category
Any unit, units, or kiosk used to hold or display merchandise in a store, shop, or as a freestanding center can be entered in this category in one of two ways: 1.) Enter unit or units only in the Store Fixture category and pay the regular entry fee.2.) Enter your project in any Store or Shop Design category for the regular entry fee plus $50. All store fixtures included in the project will be reviewed.Multiple awards will be presented in this category. Fixtures winning Store Fixture Awards are automatically considered for the Fixture of the Year.
http://www.nasfm.org/
Download the Retail Design Awards 2006 Entry Forms
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