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Living Trends at Macef in September 2005Between the 2nd and the 5th of September 2005, it will be possible to learn about Living Trends and to survey the new products of companies in Milan.
All of these will be possible in an area where the new products will be interpreted and explained.
Living Trends, organized in partnership with Future Concept Lab, is a constantly evolving laboratory that identifies trends and displays and interprets the most innovative ideas on display at Macef.
This year, Living Trends will be located in the Piazzale Italia, at the heart of the exhibition centre, next to the Palazzo CISI.
The display will no longer be static.
Rather, the products will move around and it will take on a different appearance on each of the show's four days.
Every morning and afternoon, a team of skilled window dressers will arrange the display, providing a live demonstration to visitors and exhibitors of how it is possible to use, read and interpret trends from a point of sale display.
The team will work under the direction of Future Concept Lab, the research institute that has spent over fifteen years observing changes in life styles and their evolution.
The set design will also play a major role and web cams will be used to project the live performances on to giant screens, alternating them with images of the windows of the
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Living Trends at Macef in September 2005 (1099)
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