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Panini Design Contest Redesign the Bank Branch of the Future

Panini Design Contest: Redesign the Bank Branch of the Future

Panini S.p.A., a Turin-based international company active in the payment system and imaging field, always attentive to developments in the fields of design and innovation, has organised "Share a New Vision", a contest to redesign the bank branch of the future.

A contest open to designers, architects and creative artists from all over the world who are invited to rethink the interior of a bank in terms of innovation, interaction and multichanelling.

Organised as part of Torino 2008 World Design Capital, the aim of this contest is to provide an answer as regards needs for interaction, relationship and involvement that will be features of banks in the future.

The aim of the "Share a New Vision: redesign the bank branch of the future" contest is to "rethink" spaces intended for branch customers in terms of their functionality, ergonomics and design.

A bank branch is a complex system that includes transactions concerning the exchange of documents, information and data, but above all relationships to provide services and build loyalty.

The branch is, in fact, a key factor in a bank's communication strategy.

From a strategic standpoint it represents the "moment of truth" for financial institutions, one of the essential elements of the bank's multichannelling and communication with customers, the focus of all efforts underlying the various services offered.

more: Panini Design Contest: Redesign the Bank Branch of the Future

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January 20, 2008 | Viewed 24,189 time(s)

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