 |
Walk the Walk: A New Sustainability Campaign for Green Building DesignThe American Institute of Architects (AIA) announced the launch of "Walk the Walk," a multi-faceted campaign to educate, promote and encourage sustainable design among consumers, business owners and architects.
The purpose of the program is to help inform the marketplace on the benefits of more energy-efficient homes and buildings, which coincides with the AIA's stated goal of making all buildings carbon neutral by 2030 and helping the U.S. design and construction industry reduce the consumption of fossil fuels in buildings.
To advance its efforts in achieving a 50 percent fossil fuel reduction by 2010, the AIA also is implementing a comprehensive communications plan, inclusive of print and online advertising, new media and public relations.
"As America continues to be saturated by messages of 'going green,' there is a general lack of understanding that buildings are one of the primary sources of the greenhouse gases contributing to global warming and climate change," said Christine McEntee, Executive Vice President and CEO of the AIA.
"The 'Walk the Walk' program will raise awareness of this issue and provide practical energy saving solutions for people who build, work and live in buildings of all shapes and sizes."
more: Walk the Walk: A New Sustainability Campaign for Green Building Design
design directory:
AIA > Architecture Organizations
January 21, 2008 | Viewed 20,425 time(s)
|
|
