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Motel 6 Reinvents the Economy Lodging Segment with Phoenix PrototypeMotel 6, known for offering a clean, comfortable room for the lowest price of any national chain, is reinventing the economy lodging experience with the announcement of its first new prototype in 12 years.
Accor North America, one of the nation's largest hotel owner/operators and the parent company of Motel 6, today unveiled the Motel 6 "Phoenix" prototype.
In early consumer feedback guests found the new prototype to have a modern, European boutique-style flair that they find both unexpected and appealing.
"We are excited to have received such positive reactions from our customers about the 'Phoenix' design, and are confident that our future guests will also appreciate the fresh, modern design look and welcoming appeal of the new rooms," said Olivier Poirot, CEO of Motel 6 and Studio 6.
"The 'Phoenix' prototype will set a new standard for economy hotels."
more: Motel 6 Reinvents the Economy Lodging Segment with Phoenix Prototype
March 21, 2008 | Viewed 54,872 time(s)
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