Nike and Finish Line Create New Running and Training Retail Experience

Nike and The Finish Line announced the opening of a new retail experience called Finish Line Ltd customized to meet the needs of young running and training athletes.

The concept store is located at the Chandler Fashion Center near Phoenix, Arizona.

"This new store will serve young athletes who have a passion for running and training," said Nike Brand President Charlie Denson.

"We're partnering with Finish Line to offer a higher level of service, a deeper connection to the local running community and a strengthened product assortment.

It's part of our long-term strategy to elevate the marketplace, create energy at retail and connect with consumers in our core categories."

"We are excited to see what the new store design, enhanced service level and tighter product assortment can do for sales," said Alan Cohen, Finish Line CEO.

"This store will cater to the young athletes in Phoenix with its unique product assortment and opportunities for customization."