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Architects Bring Canadian Design To ChinaCanadian architects from 15 firms were selected by China Enterprise Co. Ltd., one of the largest developers in Shanghai, to participate in an urban planning competition to design a Canadian-style Sustainable Community in China. The goal is to develop a Master Plan, which will demonstrate sustainability, resource efficiency and a Healthy Housing approach, and will serve as a model for future Chinese community development.
For the typical Chinese consumer, owning a home is less about functionality than it is about prestige. A home is a status symbol and is meant for impressing others. Chinese consumers are incredibly brand-conscious, so a large company with an identifiable brand name is a much safer bet for a Chinese developer hoping to generate a great deal of interest in his project. By comparison, a small Canadian firm that is not easily recognizable represents a significant risk for Chinese developers. Canadian designers and governments are conscious of this attitude and have begun work to build the brand of Canadian designers.
"Celebrating Canadian Design in China," the 2003 directory of Canadian architects active in China, is one step in the right direction. This directory outlines 76 recent projects completed by Canadian architectural firms that range from residential communities to opera houses and airports.
more: realtytimes.com/rtcpages/20040615... (112)
June 15, 2004 | Viewed 23,825 time(s)
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