BEHR Paints Introduces 2010 Design and Color Trends

BEHR Paints introduced a dynamic guide to 2010 Design and Color Trends.

In the trend brochure, classic elements are fused with contemporary flair to emphasize comfort, ease and functionality.

Color personalities are limitless, running the gamut from bright to intriguing, cool to neutral, or subtle to complex.

"Whether elegant or edgy, new design goals are possible within the styles of romantic eclecticism, upscale country, assembly line elegant, and contemporary soft," said Erika Woelfel, Director of Color at BEHR Paints.

"Our new trends offer expressions of boundless adaptability.

Colors and designs today must have longevity as people plan to live with their purchases longer."

This season's designs and color meet in a dynamic union of contrasts.

Whether light or dark, clean or muted, traditional or contemporary, new concepts in style take shape at the beginning of a new decade.

Responding to a world bursting with change, innovation and diversity, BEHR has identified four distinctive trends: Soft Structure - the softer side of modern, Artisan Voyage - a vibrant cultural exploration, Dark Glamour - a glamorous take on industrial style and Farm House Craft - a fusion of urban and rural.

These styles have been mixed in a backdrop of breathtaking hues, from brilliant jewel tones to smoky blacks.

Folk art blends with fine art and retro design with reclaimed detail.