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Apple Unveils New Mini Retail Store DesignApple's smaller gadget boutiques will embrace a design similar to the company's current product offerings.
Apple today unveiled its new "mini" retail store, an all-new design featuring stainless steel walls and seamless white floors and ceilings. The mini store is half the size of Apple’s smallest store to date, which will allow it to be placed in a variety of new locations to introduce Apple's products to even more customers, the company said.
The first six mini stores will open this Saturday at 10 a.m. in Palo Alto, CA; San Jose, CA; Santa Rosa, CA; Tukwila, WA; Bridgewater, NJ; and Rockaway, NJ.
"Our mini store is a big experience that fits in a small space," said Ron Johnson, Apple’s senior vice president of Retail. "The mini store's small size will allow us to place stores in a variety of interesting new locations, while retaining innovations like the Genius Bar that have made Apple’s retail stores such a hit.”
During the first three years of Apple’s retail strategy, Apple has located 84 retail stores in the United States and today over half of the US population lives within 15 minutes of an Apple retail store, according to Apple research. The mini store is designed to precisely locate additional stores closer to customers to make it even more convenient to purchase products and get help.
Apple's new Apple m
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October 14, 2004 | Viewed 20,065 time(s)
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