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Big Changes Needed in American Home Design"Better Homes and Gardens," the country's leading home and family magazine reaching 38 million people monthly, identifies the top characteristics Americans want in their homes today.
Nearly 60,000 Americans responded to the magazine's Better Home Better Living contest and survey, registering their current home improvement projects and future home-building aspirations.
Based on these findings, "Better Homes and Gardens" will design and build the Better Home Better Living House, which will be featured in the magazine and on its website throughout 2005.
"Affordability and flexibility top America's wish list when it comes to their homes," says Karol DeWulf Nickell, Editor in Chief, "Better Homes andGardens." "People are hungry for ideas that fit their budget and they want their home to work through all the changes their families go through.
Inside, they're concentrating on kitchen improvements that can substantially increase their families' everyday satisfaction. Outside, they're looking to add living space to their yard or garden. In our Better Home Better Living House, we're combining these consumer needs in a completely integrated design that brings innovation to a whole new doable and affordable level."
Inspired by the first-hand, proprietary insights of the nearly 60,000 consumers who responded to the magazine's
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6/2/2005 | Viewed 6,512 time(s)
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