Viktor & Rolf Upsidedown Boutique in Milan

The Dutch design wizards' first signature shop just opened in Milan with an upside-down decor that has oak parquet on the ceiling and chandeliers sprouting out of the floor.

Viktor & Rolf turn things upside down!

The boutique has the welcome mat on the ceiling!, and chandeliers bloom from the floor (below).

The upside-down neoclassical décor includes upended columns, archways and even the front door.

And afcource the fashions by Viktor Horsting and Rolf Snoeren, are right side up.

We wanted to give a new perspective on a shop," said Viktor Horsting who, with Rolf Snoeren, designs one of the most conceptual collections in the business.

"You really enter into a surrealistic world, the Viktor & Rolf world, where nothing is what it seems to be."

Architect Siebe Tettero, who worked with the two designers on their stately new headquarters in Amsterdam, said that, when they approached him with their need to "twist the classic," he opted to revisit the neoclassical style, which he described as the most "recognizable and familiar" design.

The TV set showing the designers' runway show is also upside down, encased in a white cabinet modeled after an 18th-century Swedish tiled stove.

In each of the two rooms, there is a fireplace flanked by chairs, with mirrors above them. "Well, underneath them, in this