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A Touch of Indian-ness Amid the Glass and SteelDriving from the airport into this city that has become India's technology hub, visitors are struck by the gleam of steel-and-glass high-rise office and apartment buildings with names like Golden Enclave and Diamond District.
Farther along, dozens of box-shaped, glass-encased buildings carry signboards of the biggest Western high-tech companies.
In contrast to these unabashed clones of buildings in Palo Alto or San Jose is a 37-acre campus in the heart of the city whose granite- and terra cotta-adorned buildings are set among decades-old trees and painted in vibrant Indian shades of brick red and deep green.
The buildings have names from the ancient Indian language of Sanskrit, while the rooms within are named after the ancient books of learning, the Vedas.
The campus, with its distinctive architecture, is the headquarters of a four-year-old outsourcing company called ITC Infotech.
With 4,000 employees and $55 million in revenues, the company's professed philosophy is not to let its workplace be an imitation of countless modern buildings.
Flouting the local fashion for buildings with names like Hi-Tech Tower or Software Techcity, the company calls its campus simply the ITC Infotech Park.
As its managing director, Sanjay Verma said, "This campus reflects our Indian-ness."
The tranquil expanse
more: www.nytimes.com/2005/08/22/arts/d... (116)
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28/8/2005 | Viewed 7,215 time(s)
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