Design Directory Dexigner Design Agenda Design Database Dexigner Start Dexigner Newsletter empty
Dexigner Logo Dexigner Concept
Product DesignProduct DesignGraphic DesignGraphic DesignFashion and Jewellery DesignFashion and Jewellery DesignArchitectureArchitectureDigital DesignDigital DesignArtArt
Add
colortitle



A Touch of Indian-ness Amid the Glass and Steel

A Touch of Indian-ness Amid the Glass and Steel

Driving from the airport into this city that has become India's technology hub, visitors are struck by the gleam of steel-and-glass high-rise office and apartment buildings with names like Golden Enclave and Diamond District.

Farther along, dozens of box-shaped, glass-encased buildings carry signboards of the biggest Western high-tech companies.

In contrast to these unabashed clones of buildings in Palo Alto or San Jose is a 37-acre campus in the heart of the city whose granite- and terra cotta-adorned buildings are set among decades-old trees and painted in vibrant Indian shades of brick red and deep green.

The buildings have names from the ancient Indian language of Sanskrit, while the rooms within are named after the ancient books of learning, the Vedas.

The campus, with its distinctive architecture, is the headquarters of a four-year-old outsourcing company called ITC Infotech.

With 4,000 employees and $55 million in revenues, the company's professed philosophy is not to let its workplace be an imitation of countless modern buildings.

Flouting the local fashion for buildings with names like Hi-Tech Tower or Software Techcity, the company calls its campus simply the ITC Infotech Park.

As its managing director, Sanjay Verma said, "This campus reflects our Indian-ness."

The tranquil expanse

more: www.nytimes.com/2005/08/22/arts/d... (116)

bookmark:


28/8/2005 | Viewed 7,215 time(s)


Latest News

•  The Story of Stuff with Annie Leonard
•  Pictoral Aural: Visual Interpretations of Music by Marcus Oakley
•  MOGO Media Dreamweaver Web Publishing Workshops with Adobe
•  ACR Electronics Hires Planet Propaganda to Shape Brand for Outdoor Market
•  Playspace: Monster Tea Party
•  Kia Ceed First Korean Car to Earn Design for Environment Award
•  DPR Construction Tapped by AIA for National Headquarters Project
•  Hospital Design Can Heal According to First Comprehensive Report
•  Michael P. Hanson of JDavis Architects Earns LEED Accreditation
•  2008 Governor General's Medals in Architecture
•  City Move Interdesign: Call for Entries
•  ICON5: The Illustration Conference
•  Leo Burnett Taipei Declared Leadership Agency
•  Black & White Project Space

Design Directory | Design Database | Design Agenda | Newsletter | Start | Map | Mobile | Link to Us | Contact & About Us
XML

17,459 topics, 1,661 online visitors, 195,061,125 page views

© 2001-2008 Dexigner™ Network | Design News | A Touch of Indian-ness Amid the Glass and Steel
    Italian | German | French | Spanish | Portuguese | Dutch | Russian | Japanese | Chinese | Korean