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Mue Shop by Mass StudiesRetail space has entered an era of constant reinvention, shifting it into radical forms to accommodate the cultural, social and economic changes that are birthing new commercial opportunities from airports to museums.
Arising from within this reconceptualization of space, the Mue Shop, a fashion store stocking innovative international designers, opens up other possibilities beyond the simple consumption of goods.
Mue utilizes the specific 'space' as a medium to provoke fluid interactions between people, and people and the merchandise.
Spatially Mue also enables a plethora of other activities to be held, or occur spontaneously to foster an 'experience' possible only in this specific location.
Initially conceived as a shop, the ground floor of Mue can also host other events such as fashion shows, art exhibitions, installation works, performances, parties and any other event extending as far as the boundaries of the imagination.
Mechanically operated hangers and movable display cases allow the easy reconfiguration of the space into various display formats for each season.
These kinetic elements also enable the quick transformation of the retail space quickly into large empty space reminiscent of a theatre - gallery - ballroom hybrid.
A passage composed of stairs and catwalks running along the internal perimeter 5
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3/12/2005 | Viewed 12,379 time(s)
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