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Brandwidth Launch Toyota iQ at the Royal College of ArtToyota's revolutionary new city car brand, iQ, is promoting its urban living credentials as it links up with the Royal College of Art in a ground breaking partnership launched at the London Design Festival.
Integrated agency Brandwidth is responsible for the tie-up and launch, which sees Toyota promote innovative design for urban living using the iQ as a template for excellence.
Taking inspiration from iQ's values, students are being asked to create an item that reflects 'intelligent urban living' within four categories; living room, kitchen, bedroom, garage.
The winning designs will be displayed in an exhibition at the RCA in early 2009.
Professor Sir Christopher Frayling, Rector, Royal College of Art says, "At the RCA, our designers and researchers have long been preoccupied with both advances in automotive design and new patterns and products for urban living.
The Toyota partnership with the College is a fantastic platform for our postgraduate creative community to develop radical design ideas that embody the spirit of the new iQ car".
Dean Johnson, Creative Director at Brandwidth and Vice President of the Chartered Society of Designers, said: "This partnership marks the beginning of a genuine creative collaboration.
There is already a buzz about this car within the design community and we have the opportunity to introduce a fresh and innovative product to modern urban living".
more: www.brandwidth.co.uk... (257)
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Brandwidth > Logo and Branding Design Studios
September 25, 2008 | Viewed 23,507 time(s)
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