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Hunt is On for World's Best PaintingFollowing the popularity of the BBC's vote on the greatest painting hanging in Britain, artworks from around the world are to be set against one another in a global Pop Idol-style contest.
Voters will be asked to discriminate between Picasso and Pollock, Botticelli and Bosch, in the latest manifestation of the trend to popularise high culture by applying the voting principles of Big Brother.
In the last two years, the BBC alone has constructed programmes around votes to find best books, greatest Briton, and most influential philosopher, among others.
Brave New Words, the communications consultancy that took the idea for the greatest painting to BBC Radio 4's Today programme and the National Gallery, plans to export the format around the world.
The global success of television formats such as Pop Idol, Big Brother and Strictly Come Dancing has shown an appetite for interactive entertainment formats that can be replicated internationally.
Managing director Adam Baines said he was confident the recent domestic enthusiasm for more high-minded fare would also translate globally.
The company is in negotiations with big broadcasters to take the idea to America, Australia, Italy, Spain, Holland, Germany and France.
Other countries will then follow, with the winning paintings in each territory then pitted
more: www.guardian.co.uk/arts/news/stor... (445)
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20/9/2005 | Viewed 13,969 time(s)
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