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Sunday, 15 May 2005 | Levent OZLER
Tupperware Is Calling All Kitsch-In Designers
A major global design contest announced today will see Tupperware head out of the home and into the gallery. Translations in Tupperware invites consumers and designers from around the world to create a piece of art or unique functional product using Tupperware as the basis for their inspiration. Entrants will have the chance to win an all expenses paid trip to New York City, a $5,000 cash prize, and see their work included in a worldwide traveling exhibit, set to launch at the end of 2005.
"For over 50 years, Tupperware has created innovative and surprising solutions for the kitchen and home that feature up to the minute, beautiful designs that are fun to have around," comments Rick Goings, Chairman and Chief Executive Officer of Tupperware Corporation. "Tupperware products have been recognized and acquired by many of the world's finest art museums and industrial design collections. Now we are excited to launch Translations in Tupperware as a demonstration of our commitment to the continued development of the global design community."
The Translations in Tupperware contest will be judged by a panel of influencers and taste makers from the design community, including John-Michael Ekeblad, former Tupperware chief-designer, Carl Magnusson of Knoll Design, industrial designer Satyendra Pakhale', and George M. Beylerian, founder of Material ConneXion.
Entrants will be asked to complete a submission which includes a drawing or a photograph of their piece and detail of the materials used, together with an explanation of the product's function. To register interest in participating, entrants should e-mail translationsintupperware@devries-pr.com.
Participating countries from all four corners of the globe will each select a winner and runner-up whose work will be displayed in a traveling exhibit, kicking off in New York City later this year. One top prize winner from the countries participating from US & Canada, Latin America, Europe and the Middle East, and Asia Pacific, will be especially honored and chosen to attend the launch event. Each of these four winners will also receive a $5,000 stipend, a Translations in Tupperware award, a Tupperware kitchen makeover and a day "behind the scenes" with leaders of the design and art community.
The Tupperware name symbolizes eminently practical and beautiful design. In 2001, a survey by HFN Magazine ranked the Tupperware brand the second most recognized name in home furnishings in the United States and in 2003, Good Housekeeping magazine awarded the Stuffable™ Storage Containers their coveted "Good Buy" Award in 2004 and again in 2004 with the launch of the FlatOut!™ Containers. Additionally, the products have won design awards in the United States, Europe and Japan. In 2001, Cooper-Hewitt National Design Museum awarded Tupperware the "National Design Award for Corporate Achievement" in recognition of its outstanding design.
About Tupperware
Tupperware Corporation, a $1.2 billion multinational company, is one of the world's leading direct sellers, supplying premium food storage, preparation and serving items to consumers in almost 100 countries through its Tupperware brand. In partnership with one million independent sales consultants worldwide, Tupperware reaches consumers through informative and entertaining home parties; retail access points in malls and other convenient venues; corporate and sales force Internet web sites; and television shopping. Additionally, premium beauty and skin care products are brought to customers through its BeautiControl brand in North America, Latin America and Asia Pacific. Consumers can access the brands' web sites at http://www.tupperware.com and http://www.beauticontrol.com
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