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Monday, 8 August 2005 | Elif Sungur
Coffeeunplugged: 2005 Nespresso Design Contest
A Vision into the Future of Coffee
Coffeeunplugged : A Vision into the Future of Coffee
Nespresso Announces its First International Design Contest with Partner INTERNI
Open to all design students, top European schools and a jury of international designers and editors
Deadline
October 31, 2005
Nespresso, a company dedicated to the highest quality coffee, design
excellence and the art of innovation, is proud to announce the launch of its first international design contest, COFFEEUNPLUGGED, in partnership with INTERNI, the acclaimed Italian magazine specializing in architecture and design.
COFFEEUNPLUGGED is open to all design students and European design schools. The following schools have already been invited this year to participate in the contest under the tutorage of very special professors and lectures, who are also design experts at an international level:
Fabrica, Treviso - Italy: Aldo Cibic
Politecnico, Milan - Italy: Prof. Arturo dell'Acqua Bellavitis
Ecal, Lausanne - Switzerland: Prof. Alexis Georgacopoulos
Hgkz, Zurich - Switzerland: Prof. Ruedi Widmer
Royal College of Art, London - UK: Tom Dixon
Escuela de Arte y Superior de Diseńo, Valencia - Spain: Prof. Vicente Blasco
Uiah, Helsinki - Finland: Prof. Timo Salli
Design Academy, Eindhoven - The Netherlands: Lisa Smith
Akademie der bildenden Künste, Stuttgart - Germany: Prof. Uwe Fischer
Hochschule der Künste, Berlin - Germany: Prof. Egon Chemaitis
Universität für angewandte Kunst, Wien - Austria: Prof. Paolo Piva
Ecole Boulle, Paris - France: Prof. Vaďana Le Costumer
After the initial screening, the projects will be collected in Milan and judged by a final jury. This judging panel is comprised of international design experts and editors :
Alberto Alessi, ALESSI
Elisa Astori, DRIADE
Giulio Cappellini, POLTRONA FRAU GROUP
Antoine Cahen, designer
Konstantin Grcic, designer
Alfredo Häberli, designer
Ineke Hans, designer
Javier Mariscal, designer
Patrick Norguet, designer
as well as of Nespresso and INTERNI representatives:
Gerhard Berssenbrügge, CEO Nestlé Nespresso S.A.
Gilda Bojardi, INTERNI Editor in Chief.
The jury will evaluate the projects, select the ones that are suitable for 3-D models and rank the winners according to the following main criteria: innovative content, design quality and future potential.
First-, second- and third-place finishers (and a special mention) will be awarded with a total of € 26,000 in prize money. The results will be announced publicly during the awards ceremony in April 2006 at the Milan Design Fair, where the best works and 3-D models will be featured in a special exhibition.
The winners of COFFEEUNPLUGGED might have the opportunity to bring their project to life and have their design actually industrialized by Nespresso.
About Interni
Interni is the Italian international magazine of design and interior architecture that selects and documents the most significant new developments, trends and projects in Italian and international design. Celebrating its 50th anniversary in 2005, Interni (10 issues per year) has taken on over the years the role of proactive communicator, ideal trait d'union between design and production, distribution and consumption.
Interni: http://www.dexigner.com/directory/detail/5888/
About Nestlé Nespresso SA
Nestlé Nespresso SA, one of the fastest growing operating units of the Nestlé Group, pioneered the unique Nespresso system. At the heart of the Nespresso concept is the unique trilogy: the hermetically-sealed, patented capsules with the large choice of Grand Cru ground coffees; the state-of-the-art, easy-to-use, sleeklooking coffee machines; and the Nespresso Club which offers unmatched personal service. Nespresso Professional provides a range of portioned coffees, machines and services specially adapted to the needs of
small- to medium-sized businesses, premium hotels and upscale restaurants. Nestlé Nespresso S.A., headquartered in Paudex, Switzerland, is present in 42 countries and currently operates 33 prestigious boutiques in key cities around the world. For more information, visit http://www.nespresso.com and http://www.nespressopro.com
For additional information and images
http://www.nespresso.com/design
Email: pressinfo_coffeeunplugged@webershandwick.com
Tel: + +39 02 573 78 452
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