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Tuesday, 2 November 2004 | senay
Idea 2005 - The Industrial Design Excellence Award
Deadline : 5 PM February 11, 2005
IDEA 2005
The entry deadline for the 2005 IDEA program is February 11, 2005 and late entries will be accepted until February 18. Kits will be available for purchase in mid November on this Web site. To receive updates about the 2005 IDEA program via email or mail, please send your contact information to CarolynH@idsa.org.
The Goal
The Industrial Design Excellence Awards are dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and the economy. Winning the IDEA is a distinction like no other that brands your design as the very best in the business, among your peers, among your clients, among consumers around the world.
Publicity & Exposure
As the sponsor, BusinessWeek magazine annually features the winners in a July editorial report, which is distributed worldwide.
All the Gold, Silver and Bronze winners are listed on its Web site, www.businessweek.com, as well as IDSA's site.
Hundreds of newspapers and networks, including CNN, NBC, PBS, CNBC, The New York Times, The Los Angeles Times, The Washington Post and design press, pick up the IDEA story each year.
The winners will be showcased in IDSA's annual Yearbook of Industrial Design Excellence, which publishes case studies written by the Gold winners themselves. The yearbook is distributed internationally to business executives, business schools, federal officials and designers.
Recognition
We welcome you to replicate the IDEA logo on your packaging, advertising and merchandising materials. Follow the example set by Fiskars, OXO Good Grips, IBM, Canon, Ford, Samsung and a legion of design firms, all of which have used the mark to promote their award-winning designs. The IDEA winners will be honored at a ceremony on August 27 at the IDSA 2005 National Conference in Washington, DC.
Eligibility
To be eligible for IDEA 2005, the following criteria must be met:
Participant qualifications
Open to designs and designers worldwide.
Student entries can only be submitted in the Student category, even if the design is in research, production or corporately funded.
Employees of firms represented in the 2005 jury and student work from a school where a juror teaches may not participate in this year's competition
Distribution qualifications
Design must have been placed in distribution between February 11, 2003 and February 11, 2005. This means the product must be available for sale in its final form through normal retail channels during that period.
Design Exploration and Student entries must have been submitted to the client or school in that period.
Research designs must have been submitted to the client or school between February 11, 2000 and February 11, 2005.
To enter a design in multiple categories, separate entry kits must be purchased and the design must fit into each category it is submitted in. If it doesn't fit, it will be automattically swithced from that category to a better fit. IDSA wants to be sure like products are being judged together.
Judging Criteria
The IDEA05 judgment is based on the following five criteria:
Innovation: how is the design new and unique?
Aesthetics: how does the appearance enhance the product?
User: how does the design solution benefit the user?
Earth: how is the project ecologically responsible?
Business: How did the design improve the client's business?
Judging Process
The judging is blind: the designers, their names and the names of consulting firms may not appear anywhere in the entry kit. Failure to abide by this rule results in immediate disqualification. Names of manufacturing companies/clients may appear.
Jurors, their immediate families or the companies they are employed by may NOT enter work the year they are jurors. The jurors meet for three-and-a-half days, during which time they read, view and score the information presented in every entry kit. Each entry is scored on its own rating sheet based on how well it meets the criteria of design excellence: innovation, benefit to user, benefit to client, ecological responsibility and appropriate aesthetics. All criteria receive equal weight in scoring and award selection. QuickTime videos of the designs in use, as well as photos, augment the essay information the jurors review in scoring each entry.
Submission Deadline
IDSA must receive your online entry no later than 5:00pm (Eastern Standard Time) on Friday, February 11, 2005.
Late Submission and Fee: Submissions may be submitted online as late as 5pm EST Friday, February 18, 2005 with the purchase of an extended deadline fee of $110 USD per entry. Submissions cannot be submitted after Feb. 18 and will not be judged, returned or refunded. (Foreign late payments must be made with American Express, Visa or MasterCard or with a check or money order in US funds drawn on a US bank.) No material submitted will be considered confidential.
Please do not send your entry to IDSA's office. You must submit your entry online.
By submitting your entry, you agree that any or all of the material may be published and utilized by the Industrial Designers Society of America (IDSA), BusinessWeek and any other party authorized by IDSA and/or BusinessWeek in connection with the awards. All decisions by the jury and/or IDSA are final.
How to Order Entry Kits
2005 IDEA Entry Kits will go on sale around the end of October. To receive competition updates, please email CarolynH@idsa.org with your complete contact information.
Entry materials are non-refundable
IDEA 2005 Timeline
October 25, 2004: IDEA Kits are available for purchase
February 11, 2005: Entries must be submitted online by 5 pm eastern time
February 11, 2005, 5:01 pm eastern time through February 18, 2005, 5 pm eastern time: Submissions may be submitted online with the purchase of an extended deadline fee of $110 USD per entry.
Mid April, 2005: Winners are notified by IDSA Early July, 2005: Winners are announced to the public
What to submit online:
Completed "Entry Contact & Credit" form;
Two (2) pages of essay questions in Word or PDF format;
Up to ten (10) color or black and white photo illustrations, in .jpg format and no larger than 72 dpi. Images should include at least one glamour shot for jury orientation; before and after shots and exploded views.
Digital Media subcategories - you can submit a QuickTime video (not to exceed two (2) minutes) or a website link to a demo or active site;
An optional QuickTime video (not to exceed two (2) minutes) and a one-page research summary
Samples are not accepted!
All submission material becomes part of IDSA's archive. No material submitted will be considered confidential. By submitting your entry, you agree that any of the material may be published by the Industrial Designers Society of America (IDSA), BusinessWeek, or any other party authorized by IDSA and/or BusinessWeek in connection with the awards.
How to submit a great entry
A great design is, of course, the key to a winning entry, but even more critical is making a persuasive case for why it's a great design. All the jurors have is your entry kit, so it must provide the whole picture.
Answer the questions in the entry materials completely, clearly, and quickly. Use underlining or highlighting on key points.
A picture is worth 1,000 words, especially in a design competition. Up to 10 photographs can accompany your entry, so be sure to provide prints that show how it is used and what makes it special. "Before" and "after" photos can be especially convincing.
A short, simple video in QuickTime video showing the product in use can make all the difference, especially in technical categories. You'd be surprised how much impact can be made in just two minutes.
Once you've compiled this convincing case, check to ensure you've crossed your t's and dotted your i's (so to speak), and be sure to submit it online to later than 5 pm, February 11, 2005. Then wait for the phone to ring in early April to be told you are a winner...
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