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Thursday, 10 August 2006 | Levent OZLER
International Museum Communication Awards 2007
the Visual Communication Event for Museums
IMCA - what is it?
An event which brings together professionals working in visual communication for museums.
The event
An evening organised in a renowned cultural location in the city of Brussels.
An eagerly anticipated event which will bring together more then 500 professionals, from both agencies and museums, in order to celebrate the best visual campaigns.
Context - the strong role that museum's play in today's economy
For the past 20 years, museums have seen an expotential growth in terms of growing audience numbers. The cultural demand is developing and diversifiying. The public is changing so museums must also change.
Museums have become fully associated with a dynamic economy, the politics of a city, and their regions and also Europe, to continue their promotion. As a result, we have seen a series of building of new cultural centres and exhibition spaces, but also the renovation of existing museums, including extensions and conversions in order to better house permanent collections and temporary exhibitions.
Needs - the needs of museum professionals
Faced with an economic and competitive environment, those responsible for museums have had to up their game. They can no longer be only art historians, curators or scientific experts - they now need to be experts in the dimension of marketing.
In order to construct successful communication strategies they need to work more with external agencies, specialising in communication, or else integrate these specialists into their museums. It is these professionals that the IMCA wishes to bring together, to showcase, honour and celebrate in a major event along the theme of visual communication for museums.
Objectives of the event - bringing together, rewarding, communicating
- reward the best museum visual campaigns
- create a platform for the exchange of ideas
- organise an evening bringing together international communication professionals
- honour the work of those responsible for communication work within museums
- interact with the specialist agencies
- motivate the communication professionals
- raise the standards of creative excellence through the presentations of the participants
Similar forums
As of today, there are already hundreds of visual campaigns created for museums, and yet no single event presents the industry know how, nor organisation represents the professionals involved in these campaigns. The IMCA proposes to be, and do, just this.
Targets
- people from all levels of internal European museum communication
- marketing, and or, design agencies who work on museum accounts
- designers
Targets countries: Europe.
Why Brussels?
Brussels is an artisitic and European capital making it a perfect host city for this event. Geographically at the heart of Europe it is the ideal setting to bring together professionals from all over Europe.
It is also a place of inspiration, where the museum world is very dynamic. And finally, it is a capital with an international dimension made so by its very population.
Date - 29 November 2007
The end of November corresponds with a lull in the museum calendar as most major exhibitions tend to open in October.
Categories - all forms of visual communication applied to museums
- logotype
- exhibition catalogue
- poster
- direct mailing (including programme, flyers etc)
- press campaign
- advertising campaign
- corporate design
- web site or other online support
- signage (inside and outside the museum)
- other products deriving from the campaign
Eligibility
The competition is open to all professionals working in visual communication within, or on behalf of, museums.
All campaigns realised since 1 January 2006 can be entered into this competition.
Competition
The IMCA will award prizes for the best work in 10 categories
A trophy and certificate will be awarded to each winner. A finalist certificate will be attributed to each project nominated by the jury. A grand honoury prize winner will be selected.
Closing date
The final date for receiving entries is 28 September 2007 in Brussels.
Presentation
All IMCA winners will be presented online at www.imca-awards.com. The official ceremony will be held on 29 November 2007 in Brussels.
Cost of submitting an entry
The cost of each entry is 250 €. In the event of a campaign composing of entries in several categories the cost of entry will be 125 € per category.
Cost of the ceremony
The cost of the ceremony, the private visit to a major cultural event or exposition, the gala dinner and the entry to the special IMCA exhibition organised on 29 November is an additional 150 € per museum participant.
Jury
The jury will be made up of internationally reknowned professionals.
The IMCA awards will be judged by professional creatives based on a two tiered evaluation. All the entries will be seen by the jury members.
The pre-selection will determine the list of finalists. In the second phase, the jury's vote will be made up of museum professionals, artisitc directors, internationally reknowned artists and designers, as well as multimedia experts who will decide the winners for the internet category.
The IMCA is an organisation created by Corinne Estrada and Raoul Thill - two leading experts in museum communication and visual communication campaigns.
Corinne Estrada, Director of Agenda. Agenda is an European agency based in Paris specialising in communication for museums since its founding by Corinne 15 years ago. Agenda's expertise is the promotion and communication of museums throughout Europe, permanent clients including Tate, the National Gallery and the Victoria & Albert museum.
Since 2000, Agenda has orgnised in a major European city, the leading international event for museum professionals working in the world of marketing and communication bringing together more than 250 delegates.
Raoul Thill, Director of Bizart. Bizart is a communications agency in Luxembourg. Raoul has been visual communication conceptor and director for 13 years. Raoul founded the agency proposing a multidiscipline service to clients, from communication strategy and marketing analysis to conceptual development and visual implementation. Bizart has worked for international groups such as SES-Global and Arcelor whilst also being strategic partner to cultural institutions such as MUDAM and the international magazine symposium Colophon in 2007.
International Museum Communication Awards: http://www.dexigner.com/directory/detail/7978/
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