Tuesday, 20 July 2004 | Levent OZLER
Package Design Magazine Makeover Challenge
Design Teams Propose Five Makeovers
Rising to the Challenge: Design Teams Propose Five Brilliant Makeovers to Bilinski's Premium Line
by M. Grace Maselli
Package Design Magazine's editorial staff is pleased to announce the second phase of its inaugural Package Design Makeover Challenge. Since publication of the last issue, we selected a small consumer goods company and five of its products for a full package design makeover. That selection was made in late April and we were very happy to introduce to our Makeover Challenge participants-and now to you-the Bilinski Sausage Manufacturing Company of Cohoes, NY, a venerable 75-year-old producer of premium meat products.
In recent years, Bilinski's has expanded from old-world traditional products such as kielbasa and smoked sausage into a more trendy and healthy arena with their popular gourmet chicken sausage line. Bilinski's always stresses the quality of their products, as all are produced without any of the extenders, fillers, or scraps commonly found in competitors' offerings.
The design team participants in the Package Design Makeover Challenge are Anthem Worldwide, Paragraph Inc., Mayr-Melnhof Packaging, Webb Scarlett deVlam, and the collegiate design team from the Fashion Institute of Technology's Packaging Design Department. With just over one month allotted for their redesigns, each of the inspired and meticulous teams submitted detailed and extensive proposals-the resulting packages, you'll find, speak for themselves.
The thoughtful and artful designs are the brainchildren that grew from the exacting challenges this particular assignment presented. Bilinski's product lines are varied and complex, mixing traditional ideals with modern consumer demands. As you'll notice, the challenge teams' design intricacies are at their best when they emphasize Bilinski's reputable air of trustworthiness and accessibility to a wide audience, and at the same time speak stylishly to today's health-conscious consumers. Bilinski's current two-logo approach tries to bridge the gap between old-world and contemporary values. Rethinking this approach likewise required a depth of redesign intelligence to integrate-yet distinguish-products for consumers with varying needs.
http://www.dexigner.com/product/news-g2125.html
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