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Saturday, 30 October 2004 | Levent OZLER
International Conference On Innovation By Brand
and Design Management
International Conference on Innovation by Brand and Design Management
Seoul, Korea
November 11-12, 2004
Recently, the world has entered a new era of boundless competition. Not to be outdone, Asia has gained greater significance in the world economy with its emerging economic prosperity and vivacity. Against this backdrop, the Design Management Institute, the Institute for Industrial Policy Studies—Brand Management Institute, and the Design and Brand Management Society are joining hands together to host an international conference in Seoul dedicated to promoting the importance of integrating brand and design management. This occasion holds significance as three different organizations from different nations are joining forces to promote a single mission of raising awareness about the productive synergy that arises when brand and design integrate with corporate management. The Conference on Innovation by Brand and Design Management will be a forum for exchanges of ideas and best practices among participants from around the world, and the conference proceedings and results will help participants better understand ways to integrate brand and design for better management.
A broad and impressive range of abstracts has been received by the conference Scientific Committee in response to the call for papers. The abstracts cover topics such as branding, design management, innovation, product design, and green design. Based on this strong response, the conference promises to be a seminal forum for the exchange of ideas and best practices from around the world. Registration for the conference is now open to all interested individuals from academia, business, and public and government agencies.
Program Overview:
This Joint Conference hosts three different events, namely the 12th International Forum on Design Management Research & Education (led by DMI), the 2nd Annual Conference (by DBMS) and the 3rd Annual Conference of Brand Management Institute (by IPS).
Conference Theme Tracks
Innovation by Brand and Design Management
Program sessions will include research papers, case studies, panel discussions and poster presentations in ten research tracks.
1. Economics of aesthetics
Art, aesthetics & management
Applying design principles to organizations and social systems
Macroeconomic issues of design promotion investment
2. Design paradigms and organization theory
Design management evaluation systems
Boundaries of design: externalizing or in house design
Models for integrating environmental office space design and company values
3. Design for company performance
Design value for stake-holders value
Macroeconomic trend towards luxury for the masses: consequences for design
Designers as entrepreneurs
4. Design and brand management in the new economy
e-design management
Customizing a "one-to-one" design model
User interface design and brand relationship model
5. Design, brand and innovation management
The new model of user-centered design in innovation
Implementing design knowledge management in NPD
Modular architecture and new production systems
6. Managing strategic and organizational change by design and brand
The creative organization: Design as partner
Managing change through corporate identity
Designing and branding leadership with transformational leadership
7. Brand and design management for services industries
Retail design and brand management
Environment design for hotels and entertainment industries
Design and brand management model for services industries
8. Human sciences for brand & design research
Ethno-design and anthropology for designers
Designing and evaluating sensorial brands
Research and design on the customer brand experience
9. Brand for competitiveness
Integrating brand and design
Customer brand as a new concept in marketing
Country brand for national competitiveness
10. Designing and Branding in Asia
Usefulness of ethnicity in design research
Creating meaningful brands in Asia for international markets
Promoting geographical clusters for Design in Asia
Scientific Committee Chairs
Brigitte Borja de Mozota, Ph.D.
Professor, Université Paris X Nanterre
Chair, DMI Academic Forum, Trustee, DMI Research Council
Laboratoire CEROS UFR SEGMI
200 avenue de la République
92 001 Nanterre, France
email: bborjade@u-paris10.fr
Kyung-Won Chung, Ph.D.
Professor, KAIST
Department of Industrial Design
373-1 Guseong-dong
Yuseong-gu, Daejoen, 305-701, Korea
email: kwchung@kaist.ac.kr
Cheol-Ho Shin, Ph.D.
Professor, Sungshin Women’s University
Department of Business Administration
249-1 Dongsun-Dong 3ga
Seongbuk-gu, Seoul 136-742, Korea
email: chshin@ips.or.kr
Scientific Committee Members
Program Co-Chairs
Earl N. Powell
President, Design Management Institute
Dong-Sung Cho
President, Design and Brand Management Society
Jung-Ho Kim
President, The Institute for Industrial Policy Studies
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