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Wednesday, 3 November 2004 | Levent OZLER
Medesign
Forme del Mediterraneo
Palazzo della Borsa
Via XX Settembre, 44 – Genova
November 5 – December 12, 2004
Planned, promoted and executed by GUD, Genoa University Design, the event occurs within the sphere of the official programs of Genoa European Capital of Culture 2004.
The Mediterranean that unites and divides is the central theme of the show that displays the multiplicity of aspects of contemporary life bound to ways and objects of daily life.
The show will take place in the nineteenth century Palazzo della Borsa in Genoa with related events in display spaces throughout the city, and it will involve visitors with a multimedia anthology to present, with images, sounds, projects and installations, works explicitly related to the concept of Mediterranean culture and in keeping with the themes of place, contemporaneity, and the design project.
The work presented is the output of experienced designers and of the most advanced investigations of Italian and Mediterranean universities coordinated by SDI, Sistema Design Italia. The event illustrates how design, in and for the Mediterranean, is the result of the presence of different identities constituted through their interrelationships.
This is translated into a meaningful vehicle to enhance the understanding of individual cultures, and simultaneously to give them more ample and common recognizability.
The articulation in eight parts allows for the gathering of fragments of an identity in continual evolution through a threedimensional anthology, a translation of the diversity of creative processes.
The Mediterranean of Design
A survey of emerging interpretations. The exposition of the complexities and differences of thought is drawn from analyses, observations and reflections, conducted by designers, artists, writers, manufacturers, and teachers on the idea of Mediterranean identity and on the role of design in its development and implementation.
Genoa through Design
The city and design. The link between the everyday and the pervasive role of the design process is explored as a spontaneous and diffuse attitude. The history of an industry that produces ships, trains, airplanes, and turbines is also the history of an industrial culture, of “de facto design”, not exhibited but always present as both element and connective fabric of Genoa.
Contemporary Icons
The purity of identities. The disagreements and suggestions, the signs and symbols of the contemporary industrial product, from Turkey to France, from Morocco to Egypt, the ordinary way of living through objects gives evidence of perceived identity bound to place.
To Inhabit
The corrupted identity of inhabited space. Images, objects, and perceptions recount Mediterranean domestic ways and habits.
Design objects and furniture are interpretations of a new investigation, the hybridization of existing products, metaphor of the impact and exchanges among objects and ways of living with them.
Emporium
Packaging, graphics and communication. Evidence is presented of a design project coordinated for the development of and innovations for one of the most significant sectors of design practice: agricultural and food production, within the setting of local typicalness, to increase the value of the distinctive qualities of the Mediterranean.
Itineraries
The cultural and touristic heritage. The staging of the journey and its stops as a system of experiences, shaped through design in new and sustainable ways for the perception and interpretation of the territory, assumes a strategic role in developing and strengthening the Mediterranean and its shores.
Contaminations
The Mediterranean that unites and divides. The portrayal of confrontations and contradictions, of commerce and wars, of meetings and disagreements, substitutes on the trade routes for olive oil, petroleum, and for the journey as knowledge represented by the feats of Ulysses, the crossing paths of tourists, illegal immigrants, and refugees.
Event Points
The city encounters design and art. An itinerary that links the most suggestive display and performance spaces presents a metaphor of the different points of view of the Mediterranean that accompany the visitors to an equal number of selected and coordinated events. Artists, designers and manufacturers animate the city, offering the occasion to become acquainted with the main characters of contemporary culture.
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