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Thursday, 30 March 2006 | Levent OZLER
10th Annual European Conference with Digital Artist ZE Frank
Sessions Highlight 10 Years of Triumphant Electronic Media Marketing Strategies, Attention Grabbing Promotional Campaigns and Trendsetting Design
Celebrating its 10th annual gathering of electronic media marketers, promotion executives and designers, Promax/BDA EMEA has organized two full days of stimulating speakers, thought-provoking seminars and its most inclusive awards competition to date for its 2006 European Conference, schedule for May 8 and 9 in Vienna, Austria at the Hilton Hotel Vienna (am Stadtpark).
Carmen Alzner, Senior Vice President and Managing Director, Promax/BDA EMEA, in announcing the 10th annual event, stated: "For the past nine years, our members from around the world have come together in the capitals for Europe to share ideas and learn from each other. To celebrate our 10th anniversary of gatherings in Vienna, a hallmark for the organization as well as its members, we have planned two days of stimulating discussions and debates that will both challenge and inspire as well as demonstrate the invaluable contributions of our membership in advancing the reach and influence of electronic media."
The two full days of activities begin at 9 a.m. on Monday, 8 May and culminate with Tuesday's (9 May) Promax/BDA Europe Awards ceremony (4:30 - 6:30 p.m.) and will undoubtedly be extended with subsequent celebrations lasting well into the night.
Among the program highlights for the Vienna gathering are a presentation from digital artist and marketing wizard Ze Frank. Called "the Andy Warhol of our generation" and "the century's first Pop digital artist" by MIT media guru John Meada, Frank's personal website, zefrank.com, was listed in Time Magazine's Top 50 Websites of 2005, and is currently visited by over 750,000 people a month. Consulting, researching and teaching in a number of areas including traditional and viral marketing in online spaces, building communities, facilitating conversation with an audience and creative development strategies both for individuals and for companies, Ze Frank has become a virtual phenomenon.
"As creators we can't rely on past formulations about the market to deal with the future," says Frank. "A cellphone is not a small TV, a blog is not a newspaper. The basic kernel of media creation has become so tied to the device or platform it is intended to be consumed on but as each new space emerges, opportunities emerge with it. Gurus do not define these opportunities; consumers do by the way they behave. We don't teach them - they teach us."
Using a mixture of personal stories, real world examples and speculation in a fast-paced and humorous way, Frank will look at ways of thinking about creative development that allow for the unpredictable future.
Among the 10th anniversary Promax/BDA Europe Conference sessions are:
The Very Best of Ten Years - A look back at all the great work that's been done within the industry over the past ten years as well as an overview of how design and promotion work has developed over the past ten years.
The Creative Brain and Award-Winning Promos -- Brain/mind expert and creative authority Dr Chris Stevens will unlock your full potential through the psychology of creativity and facts about the brain's creative functions, illustrated by award-winning promos and interviews with the people who created them.
The Ocean's Eleven Approach To Creativity - Andy Bryant from Red Bee Media (formerly BBC Broadcast) sharing the initial findings of his study on how groups of people with different areas of expertise work together and will show some of the groundbreaking creative work produced through these new collaborations.
New Best Practices 2006 - Lee Hunt, editor of Promax/BDA's quarterly DVD service Break|Throughs, presents an overview of the best new ideas that are revolutionizing the industry for 2006.
Freestyle Motion Graphics: VJs & Visuals - Michael Svec from Cliptease introduces us to the underground culture of VJs and their visuals, demonstrating how the interaction of designers and technology is negotiated with the use of cutting edge digital technology (including the abuse of video game engines for animation).
Adam & Pete's (Viennese) Café - In what is arguably the café-capital of Europe, Adam & Pete are back after Rome for a second helping of their informal creative-sharing session reflecting the trends and interesting work they've seen from around the globe.
Look Who's Talking: Discovery Channel - Discover Channel takes the spotlight to reveal who they are and how they work as well as how the channel's positioning and branding has changed over the years.
Cut the Clutter - Martin Lambie-Nairn shows participants how to survive in the clutter of the post-digital world.
How to design the News -The News can create our first impression of a channel.. Our team of top speakers from Europe and America will debate possible solutions and look at answers that people have come up with around the world.
China: Branding the New Frontier - An introduction to the media branding market in China, from cultural viewing habits to recent visual trends.
Scriptwriting for Promotion - Terry Yetton will help you to explore your own potential as a writer, overcome your blocks, build your confidence and create scripts that work.
Fillers/ That Was Then /This Is Now 06: Two Network Redesigns - Selecting two channels that re-branded this year, the session will examine how the channels updated on-air identities by deconstructing the process into before (strategic development), during (creative exploration) and after (production) - to see how it all adds up.
Miniformats - Not a promo and not a program, this session looks at the tricky format and aims to answer all your questions about producing and using them.
Just Design It: Set Design - A close look at how to design for studio sets of all kinds.
What Does the Future Look Like? -- Learn from and speak to a panel of experts from the world of new media and people whose jobs have been specifically influenced by new media opportunities.
No More Versioning - ESPN Classic's Steve Miller shows what he believes to be the way forward - the new downstream graphics box.
For the latest information on speakers and agenda updates for Promax/BDA Europe 2006, visit http://www.promax.tv and click on Vienna. Previous PROMAX&BDA Europe conferences were held in Barcelona, Spain (1997); Rome, Italy (1998); Prague, Czech Republic (1999); Berlin, Germany (2000); Amsterdam, Netherlands (2001); Seville, Spain (2002); Cologne, Germany (2003); Rome, Italy (2004); and Athens, Greece (2005).
About PROMAX&BDA EMEA
PROMAX&BDA EMEA is the official chapter of the global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media throughout Europe, the Middle East and Africa. PROMAX&BDA EMEA was formed in 1996 to address promotion, marketing and broadcast design issues specific to territories outside the U.S. and took it's present name in October 2004. In recognizing the necessity for growing markets to communicate to their audiences successfully, PROMAX&BDA EMEA organizes various events throughout Europe, the Middle East and Africa in an effort to advance the roles and effectiveness of broadcast designers and promotion executives worldwide. This ongoing exchange of ideas also fuels a continuous dialogue between all of the PROMAX&BDA members worldwide. To find out more about PROMAX&BDA EMEA contact: emea  promax.tv
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