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Tuesday, 25 April 2006 | Levent OZLER
Marketing to Asian Women
Marketing and selling to the Asian woman is not only important, it must be evolutionary. The Asian woman today has much greater spending power than ever before and she is gearing up to earn more and more in the coming years. As the primary consumer, she wields the buying decisions, backed not only by her own highly disposable income, but along with her husband's paycheck. Beyond the traditionally female purchases such as clothing, furnishings and food, the Asian woman is now shelling out the cash for luxury goods and services, fast cars, insurance policies and investments.
The Marketing to Asian Women conference is the premier national marketing conference designed to help businesses learn how to increase their emotional, cognitive and financial share of the powerful, dominant women's market in Asia, featuring market savvy experts from leading marketing, advertising and consulting firms in Singapore.
Conference Topics
How to Talk to Women?
Karthik Siva
Group Strategy Director, Ogilvy and Mather Singapore
Founding Chairman, Global Brand Forum
Women Consumers of Asia
Georgette Tan, Vice President, Communications, Asia/Pacific Middle East Africa
MasterCard International
Marketing to Women "The Expressions Way"
Dr Theresa Chew, Chief Executive Officer
Expressions International (S) Pte Ltd
Advertising Effectively to Singaporean Women
Janet Liau, Group Account Director
Publicis Singapore Pte Ltd
Loyalty Marketing Using Communities
Huw Hopkin, Managing Director
Ground8
Creating, Building and Growing Powerful Asian Brands
Shauna Li Roolvink, Founder and Managing Director
BrandHub
Highlights of Event
- Gain invaluable insights to the latest research analysis of the size, purchasing power, demographics and market characteristics of women consumers in Asia
- Obtain priceless tips from leading firms on top marketing and advertising strategies to woo Asian women
- Fine-tune elements to increase your business' emotional, cognitive and financial share of the powerful, dominant women's market in Asia
- Understand the real buying drivers of Asian women and devise competitive strategies and approaches to influence their purchase decisions
- Learn to create, build and grow powerful Asian brands from a leading brand expert
Who Should Attend
- Chief Executive Officers
- Managing Directors
- General Managers
- Marketing & Communication Professionals
- Advertising Agency Personnel & Planners
- Brand Directors & Managers
- Customer Relationship Managers
- Sales Directors & Managers
Fees: S$595 excluding 5% GST
(includes documentation, refreshments and lunch)
To receive a detailed brochure:
Please Call: (65) 6334 8311
Fax: (65) 6334 8511
Email: registration  fortressintelligence.com.sg
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