Thursday, 2 November 2006 | Levent OZLER
DBA Design Effectiveness Awards
DBA Design Effectiveness Awards winners to collect their trophies on Monday 27 November
The winners of the 2006 DBA Design Effectiveness Awards will be announced on Monday 27 November at the exclusive Hurlingham Club in West London. The Rt Hon Shaun Woodward MP, Minister for Creative Industries & Tourism, will open the ceremony. Leading members of the design industry and their clients gather for this important and prestigious event which recognises the directly attributable effect of design as a contributor to commercial success.
There are 12 categories which include corporate identity branding programmes, interior, product and packaging design projects. The Grand Prix is awarded to the one project which demonstrates the most significant and impressive evidence of design effectiveness overall. Large corporate projects are pitted against smaller enterprises and entries are judged rigorously and objectively upon their business performance. Acknowledging the importance of British design to overseas markets, there is also the International Export Award, which recognises a project undertaken by a British business for an overseas client.
Established in 1989, the DBA Design Effectiveness Awards recognise, reward and promote the integral role effective design plays in the creation of business growth. They are the global benchmark of commercial effectiveness and are highly regarded within the design industry. Working closely with their clients, designers submit detailed information about commercial results which demonstrate the direct impact of effective design. Subjective creative considerations are not part of the DBA Design Effectiveness Awards criteria.
The adjudicators are drawn from business and industry and many of the panel are directly responsible for commissioning design, financial performance and managing commercial effectiveness. This year's panel included Andrew Woodward, Marketing Director of John Lewis, Richard Masters, Sales & Marketing Director, FA Premier League and Maggie Hodgetts, Head of Design at Waitrose.
Raymond Turner, Chair of the judging panel comments: "design effectiveness measures are critical if design is to stay on the agenda in business. When there is a proven link between design and business performance, then creativity is recognised and respected as a valid business investment. What makes the Awards exceptional are that the very people who are responsible for commissioning design also judge them."
http://www.dba.org.uk/awards/ceremony2006.asp
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