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Wednesday, 16 February 2005 | Levent OZLER
Beyond Blond: Swedish Lifestyle Month
"Beyond Blond" Swedish Lifestyle Month Kicks Off March 14 at the Pacific Design Center
Events Include Motion Picture Academy Tribute to Greta Garbo, Latest in Swedish Design, Futuristic Volvo Car Designs and Sweden's Hottest New Rock Bands
Beyond Blond - Swedish Lifestyle Month 2005 (March 15-April 15) will kick off on March 14 at a preview opening party at the Pacific Design Center co-hosted by Volvo Cars of North America, the Official Corporate Sponsor, and the Consulate General of Sweden. The month-long program will celebrate "Swedish Design Year," the centenary anniversary of Swedish film icon, Greta Garbo and other lifestyle elements, including Film, Music, Literature, Food, Sports and Fitness, Tourism and Trade. Major Events include "Designed in Sweden" an exhibition featuring art, glass, furnishings, textiles and industrial design recently shown at the Museum of London, new Volvo Car Designs, a tribute to Greta Garbo at the Academy of Motion Picture Arts and Sciences, and Sweden's Hottest New Rock Bands. Many Beyond Blond 2005 events will be open to the public. (See attached full listing of events; for further details and updates, visit www.calsweden.org.)
"Sweden is focused on the economic importance and impact of design globally in business and industry," says Tomas Rosander, Consul General of Sweden. "The generous support of our sponsors and partnering organizations has made it possible to present to western U.S. markets Sweden today: A nation delivering innovative design, creativity, environmental systems, scientific breakthroughs, communication technologies and business prowess that are having an impact worldwide on contemporary lifestyle and quality of life."
Beyond Blond 2005 Highlights:
CODE -- "Designed in Sweden," an exhibition first presented last fall at the
Museum of London, will be up for the entire month (March 15-April 15) at
the Beyond Blond pavilion (B203) at the Pacific Design Center. Numerous
artists are represented with an extraordinary collection of glass, art,
furnishings, metalware and textiles. The exhibition is open to the public
Tuesdays through Fridays 10 AM to 6 PM and on most weekends 12 noon to 4 PM
from March 15-April 15. (Closed March 25-28 for Easter).
-- An installation of futuristic automotive and industrial design created
by Volvo Cars of North America, the major corporate Sponsor of Beyond Blond
2005, will also be featured over the four-week period.
-- Beyond Blond will feature two design seminars on March 30 with Swedish
participation during Westweek at the Pacific Design Center. Another seminar
on how design affects economic growth will be presented at the Pacific
Design Center April 6.
-- On April 7, the Academy of Motion Picture Arts and Sciences will host
an evening at the Academy celebrating Garbo's life. The UCLA Film and
Television Archive will follow with a Garbo film retrospective series
"Garbo:The Divine Woman" (April 8, 9, 10 and 13)
-- The Los Angeles County Museum of Art on April 8 will feature an Ingmar
Bergman film retrospective, "Through A Lens Darkly: the Classic Films of
Ingmar Bergman". (Screenings through April 23 at the Bing Theater, LACMA)
-- A screening of a new Swedish film and Volvo's Beyond Blond Closing
Soirée:" Sweden for Life" will be held on April 14 at Pacific Design
Center's Silver Screen Theater
-- On March 16, Export Music Sweden will bring Sweden's' hottest new
bands to perform at the Troubadour in West Hollywood.
-- On March 17, "Swedish Functional Food for a Healthy Lifestyle" will be
presented at the Nutracon Conference in Anaheim.
-- On March 17, A lecture: "Swedish Furnishings and Architecture: An
Historical perspective for Today's Interiors" will be presented at Leif in
West Hollywood by Swedish designers and historians, Lars and Ursula Sjöberg
-- On April 11, PEN USA will co-host a Literature Seminar featuring best-
selling Swedish crime novelist, Liza Marklund and local authors Kate Gale
and Deena Metzger.
-- Swedish fitness will be presented in a Nordic Walking series at Santa
Monica Beach (March 19, 26 April 2, 9).
-- Invest in Sweden Agency and the Swedish American Chamber of Commerce
will present events on Swedish innovation, technology and doing business in
Sweden (March 21 and April 12).
BEYOND BLOND 2 15 March - 15 April 2005
MARCH
14 Preview Opening Party * Pacific Design Center (B203)
15 Designed in Sweden /Beyond
Blond Opens to the Public Pacific Design Center (B203)
16 Up the Amp Volvo Welcoming Party
for Export Music Sweden Troubadour, West Hollywood
16 Sweden Rocks! Four Hot New Bands
Hit LA Troubadour, West Hollywood
16-18 Swedes participate at SoCal Natural
Food Fair, Nutracon, Anaheim
17 Swedish Functional Food Seminar for
a Healthy Lifestyle Nutracon, Anaheim
17 Swedish American chamber of Commerce
Business Mixer Beverly Hills
17 Swedish Furnishings & Architecture
Lecture with I.C.A "Lief," West.Hollywood
19 Fitness the Swedish Way Series:
Nordic Walking with Malin Svensson Santa Monica Beach
20 Beyond the Grape Wine Tasting Trip:
"Here, There and Sideways" California Central Coast
21 Swedish American Chamber of Commerce
Annual Corporate Dinner * Santa Monica
26 Fitness the Swedish Way Series:
Nordic Walking with Malin Svensson Santa Monica Beach
30 From Dream to Reality: Seminar on
New Swedish Design Pacific Design Center (B259)
30 Volvo Presents: Intelligent Travel
Solutions - Seminar Pacific Design Center (B259)
30-31 Beyond Blond at West Week: Swedish
Designs for the Trade Pacific Design Center (B203)
APRIL
2 "Glass Eats Light" Glass Blowing with
Bertil Vallien* Museum of Glass,
Tacoma/Seattle
2 Fitness the Swedish Way Series:
Nordic Walking with Malin Svensson Santa Monica Beach
4 Volvo's Gourmet Evening by Conny
Andersson from Four Seasons * Santa Monica
6 Seminar: Designing the Future -
The Economic Impact of Design Pacific Design Center (B203)
7 Garbo: The Divine Woman - Film
Retrospective Opening Party* Academy of Motion Picture
Arts & Sciences
8 Garbo: The Divine Woman Film
Retrospective Screening James Bridges Theater, UCLA
8 "Through a Lens Darkly:" The classic
Films of Ingmar Bergman Los Angeles County Museum
of Art
The Seventh Seal, The Virgin Spring
9-10 Scandinavian Festival California Lutheran
University
9 Beyond Blond: Swedish Roots &
Heritage Forum California Lutheran
University
9 Garbo: The Divine Woman Film
Retrospective Screening James Bridges Theater, UCLA
9 "Through a Lens Darkly:" The classic
Films of Ingmar Bergman Los Angeles County Museum
of Art
Smiles of a Summer Night, Secrets
of Women
9 Fitness the Swedish Way Series:
Nordic Walking with Malin Svensson Santa Monica Beach
10 Garbo: The Divine Woman Film
Retrospective Screening James Bridges Theater, UCLA
11 PEN USA Literature Seminar with
Swedish and American authors Santa Monica
12 Business In Sweden - Investment
dinner hosted by Invest In
Sweden Agency Santa Monica
13 Garbo: The Divine Woman Film
Retrospective Screening James Bridges Theater, UCLA
14 Swedish Feature Film SCREENING &
Closing Soiree Pacific Design Center
15 "Through a Lens Darkly:" The classic
Films of Ingmar Bergman Los Angeles County Museum
of Art
Summer with Monika, Sawdust
and Tinsel
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