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Wednesday, 3 October 2007 | Levent OZLER
Cut&Paste Digital Design Tournament Heads to London
Cut&Paste comes to London in its 2007 Digital Design Tournament Series - an 11-city world tour pitting top, emerging digital artists against one another in a series of head-to-head design challenges. Following dates in Boston, New York, Portland, San Francisco, Chicago and Los Angeles, London-based creative producers Germination bring Cut&Paste to the UK for the first time, staging the event in the heart of London's creative district, The Truman Brewery. The tournament will then carry on its journey, heading to Berlin, Tokyo, Hong Kong, and Sydney. Each event sees designers compete in three fast-paced, single-elimination rounds, each with a unique design theme and set time limit.
Competitors are suited with a tech-heavy arsenal including an Apple MacPro Workstation, Adobe Creative Suite 3, and a Wacom Cintiq interactive pen display. As they design against the clock, their work is projected in real-time, giving the audience a keystroke-by-keystroke view of the creative process. Even with the latest tools in design media, the tournament requires its contestants to maneuver through mess-ups and scratch outs, with steady nerves, a lively imagination, and the ability to turn inspiration into original and communicative design.
"This is our first year with events outside the U.S. and the elected contestants are very talented and diverse," says Cut&Paste Founder John Fiorelli. "The best part will be seeing how designers from different cultures will work and how their audiences will respond to the design process. We hope the tournament gives our contestants the chance to show off their skills that otherwise remain unseen."
A live, global webcast powered by Adobe Flash 9 and Multicast provides off-site viewers the world over the chance to watch the tournament series. Attendees and remote viewers can weigh in online or by text messaging for their favorite designer to determine the Audience Prize. Each winner receives Adobe Creative Suite 3 Master Collection. The Cut&Paste champion is selected by an all-star panel of judges and will receive a Wacom Cintiq 21UX pen-based display. London judges include top industry figures including: Daljit Singh, founder of Digit, Patrick Burgoyne, editor of Creative Review, James Sommerville, co-founder of ATTIK; Laura Bambach, Head of Art at Glue London, and Fiddian Warman, co-founder of Soda.
"It's great to get inside the design process and see how it's done. Once you start watching, you're completely hooked. This is design as adrenaline-fuelled, fast paced entertainment - a mix of the creative and conceptual in action. It's a much better night out than a beer-sodden club," says London producer Jess Tyrrell of Germination.
Competition is not only reserved for those on stage. Design savvy audience members have an opportunity to compete in their city's Audience Design Contest. Aspiring contestants can try their own 15-minute design round at any of the Cintiq kiosks at each event. This year's Audience Design Contest theme is: Survival Of the Fittest. Participating designs will be published on the Cut&Paste website for a two-week online vote - winners will receive a Wacom Intuos3 pen tablet.
An overview of the tournament series will be chronicled in a book published in collaboration with IdN. The book will feature artwork, photographs, and profiles of the contestants and judges from all 11-city tournaments, in addition to a DVD produced by Missing Pieces containing onstage and behind-the-scenes footage.
For each host city's tournament dates, locations, details, and to purchase tickets online please visit the official Cut&Paste website http://www.cutandpaste.com
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