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Sunday, 22 July 2007 | Levent OZLER
Dutch Design Week 2007 in Eindhoven
 The sixth edition of Dutch Design Week, the largest design event in the Netherlands, takes place in Eindhoven from October 20 through October 28, 2007. During this week, Eindhoven will be the dynamic design centre of the Netherlands, offering the visitors an enlightening overview of all aspects of Dutch Design.
During Dutch Design Week (DDW), virtually all design disciplines ranging from product design, graphic design, and spatial design to brand design, textile design, and fashion design are represented in more than 40 large and smaller venues across the city. Besides established bureaus and high-profile designers, also up-and-coming talents and recently graduated designers feature prominently in DDW. The event will therefore provide an overall view of the state of affairs in Dutch Design. DDW distinguishes itself from other design events in the Netherlands through its focal points of interest: developing knowledge, gaining inspiration, and building up networks in an informal atmosphere. DDW addresses various target groups such as the national and international design community, trade and industry, and the public at large.
The DDW programme comprises more than one hundred constituents including exhibitions, lectures, workshops, conferences, company visits, and a number of parties. This year, visitors can compose their own programme of the venues of their interest in advance on www. dutchdesignweek.nl. Admission to the majority of the activities is free. Design Shuttles operate between the various locations.
One of the locations where many activities are taking place is the Klokgebouw at the former Philips complex Strijp-S. This is where in the 'Dutch Living Room' leading Dutch design bureaus show the latest developments in their line of industry. Among the many large-scale exhibitions is the show presenting the entries of all the nominees and winners of the Dutch Design Awards. A major crowd puller in the Klokgebouw is the Design on Wheels Show, this year based on the theme of Niche Vehicle Design. The show presents more than 15 exclusive 'concept cars' from well-known brands such as Spyker, Peugeot and Audi.
Dutch Design Week kicks off on Saturday October 20 with a wide range of special events. Saturday morning is the opening of Graduation Galleries 2007, the presentation mounted by Design Academy Eindhoven. Every year, huge crowds of people attend this show of the work of new graduates. The festive afternoon activities include the opening of the Design House and the kick-off of Design United, a cooperation project of the three Dutch Universities of Technology. The opening day concludes with the prize-giving ceremony of the Dutch Design Awards.
The full programme and all necessary information are available on http://www.dutchdesignweek.nl
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