Friday, 3 August 2007 | Levent OZLER
Ensure Successful Design Projects: Creating the Perfect Design Brief
 Who should own or take accountability for a design brief? Do I need to develop a design brief for every design project? These are some of the frequently asked questions about design briefs (or creative briefs). A design brief is the most essential ingredient for any major design project. Discover what the critical components of a great design brief are and how to use them to ensure the success of any design project through Creating the Perfect Design Brief.
What you will learn:
- Who are the stakeholders and who must assume accountability for development of the design brief
- When to develop a design brief-and when a design brief is not necessary
- How to create a design brief format that best fits your particular business
- What are the critical elements of a really great (and useful) design brief
How you will benefit:
You'll learn how a well-crafted design brief can enhance creativity, shorten the time necessary to complete a design project, and practically guarantee quick approval of a design solution.
Instructor Peter L. Phillips will share his extensive knowledge of the subject in a highly interactive and entertaining manner. Attendees will receive a copy of Peter's book, Creating the Perfect Design Brief, the first (and to date only) complete book dealing with design briefs.
More Information: http://www.dmi.org/dmi/html/education/seminars/cgdb_s.htm
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