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Sunday, 17 June 2007 | Levent OZLER
New Arrivals: Starring Finnish Fashion
 Product: OMRA dress Designer: Samu-Jussi Koski, Pattern: Maija Louekari, Pisaroi Year of Design: 2007 Producer: Marimekko Specify: silk/viscose Photo: Aleksi Niemelä
Fashion - forever attracting with novelties. Fashion follows the pulse of the times and its changes reflect changes in society. Fashion designers need not only a sense of form and material but also the ability to anticipate things to come. New Arrivals, Design Forum Finland's summer exhibition, presents the young designers and visionaries of Finnish fashion along with main developments in this field. The exhibition tells what is today's luxury design or street fashion. How does creative design differ from luxury design? What is essential in Finnish fashion - uniqueness, boldness, originality or something completely different?
 Product: jarmusch tshirt Designer: freeman Year of Design: fall 07 Producer: CTRL Specify: 100% cotton Photo: Mikko Ryhänen
New Arrivals addresses the nature and ideology of fashion, and gives voice to the designer. The designers tell of their own starting points and ways of working. What is their inspiration? What stories are to be found behind the designs? This exhibition gathers an important group of young Finnish fashion designers, most of whom work for the international market. They will display fresh aspects of their output. Participants include Aki Choklat, CTRL, Samu-Jussi Koski/Marimekko, IVANAhelsinki, LAITINEN, Daniel Palillo, Minna Parikka, Rinne Niinikoski, Hanna Sarén, Saint Vacant Footwear, Anssi Tuupainen/Turo Red Label, Tiia Vanhatapio and Jarno Viitala/Nanso.
 Product: Medieval shoe Designer: Aki Choklat Year of Design: 2007 Producer: Anrea Traina Specify: vegetable tanned leather, natural rubber sole, cotton thread and metal studs 100 % handmade, without electricity Photo: Christian Trippe
"We were asked to curate an exhibition on Finnish fashion design. A complex task, how to approach it?. Fashion manufactures perpetual newness. But every new thing comes from somewhere, has a history, a context, an origin. We wanted to make an exhibition that reveals these sources, investigates the processes, introduces the people behind the designs, and lets the visitor finally interact with the products in the most natural and exciting way - with their wallets.
 Product: Betty cocktail dress Designer: Tiia Vanhatapio Year of Design: Tiia Vanhatapio A/W 07/08 Producer: Dark Creations Oy Specify: Material: bridal satin Photo: Nina Merikallio
"In the following months, we met 15 designers, discussed their work, made them fill out questionnaires, interviewed them on video; visited their homes, factories, offices, shops and studios; emailed, faxed, phoneconferenced, fedexed and started to call them by their first names. We asked them to tell stories, to fill boxes with things from their world, to take us behind the scenes, further than glossy pages, photoshoots, runways, clothes racks, and to show something beyond spring-summer and autumn-winter.
 Product: Jacket Adrien 3236, jacket Kevin 3211, pants Ethan 3211, shirt Adam 3732 Designer: Anssi Tuupainen Year of Design: 2007 Producer: Turo Tailor Oy Photo: Jonas Lundqvist
"Welcome to New Arrivals exhibition, into this incredibly dynamic field where art, industry, craft and commerce overlap. Buy the catalogue, see the exhibition, visit the temporary boutique and walk out with a bagful of New Arrivals", Tuomas Toivonen, exhibition architect.
New Arrivals - Starring Finnish Fashion 15.6.-2.9.2007 Design Forum Finland Erottajankatu 7, Helsinki Mon. -Fri. 10-19, Sat. 10-18, Sun. 12-18.
Design Forum Finland: http://www.dexigner.com/directory/detail/7652.html
 Product: Kruunu dress Designer: Jarno Viitala Year of Design: 2007 Producer: Nanso Specify: Material: modal, lyocell, elasthane Photo: Nanso/Lempivaate
 Designer: Daniel Palillo Specify: cotton Photo: Chris Vidal
 Product: Raquel shoe, Priscilla shoe, Maxine bag Designer: Minna Parikka Year of Design: 2007-2008 Photo: Nina Merikallio
 Product: sketch Designer: Anna & Tuomas Laitinen
 Product: Alpaca dress Designer: Anna & Tuomas Laitinen Specify: Material: Alpaca wool and videotape Photo: Shoji Fujii
 Product: ST4, 38 Brown Suede Designer: Janne Lax Year of Design: 2007 Producer: Lax Creation Specify: Material: upper suede, lining calfskin, leather sole Made: hand-crafted in small series Photo: Janne Lax
 Product: wooldress Nio Designer: Paola Suhonen Year of Design: 2007 Producer: IVANAhelsinki Specify: 100 % wool Photo: Paola Suhonen
 Designer: Rinne Niinikoski Year of Design: 2007 Specify: 100 % cotton Model: Noora Pitkänen Hair and makeup: Noora Pitkänen Photo: Christian Yakowleff
 Product: Hanna Sarén shop in Fredrikinkatu, Helsinki Photo: Joanna Moorhouse
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