Thursday, 2 August 2007 | Levent OZLER
Producing Happiness by Design
 Since when did "satisfied customers" become the goal? Satisfied customers are, for the most part, not really satisfied-even though the number of products intended to make people feel good about themselves has exponentially increased. Clearly, there is a disconnect between what brands promise and what they deliver. This new DMI seminar with Dave Norton explains how to overcome the gap between creating products that satisfy customers and actually helping people to be happier.
What you will learn:
- What the history of happy experiences suggests about the direction of consumer behavior
- Cultural, international, and circumstantial flavors of happiness
- The economic value of producing happiness
- Frameworks for gathering insights about, designing for, and measuring happy customers
- How to apply frameworks to your brand's experience
How you will benefit:
Anyone seeking ways to turn customer happiness into meaningful, brand-building value opportunities will leave understanding the differences between affecting loyalty and affecting happiness, and between innovating to satisfy and innovating to matter.
Dave Norton, Principal of Stone Mantel, is internationally recognized as the cutting-edge thinker on what makes brand experiences meaningful. Dave's research capabilities have been embraced by entities as diverse as FORTUNE 500 Internet businesses, small countries, and multibillion-dollar consumer goods companies.
http://www.dmi.org/dmi/html/education/seminars/phd.htm
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