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Tuesday, 22 March 2005 | Levent OZLER
Nokia and Wallpaper Collaborate
to Create Style-Centric Mobile Site
Wallpaper* to go... offers Nokia mobile phone users design, interiors, fashion, lifestyle and travel tips and trends
Nokia, the world's leading mobile phone maker, and Wallpaper*, the highly influential international design and lifestyle publication, have joined forces to create Wallpaper* to go..., a mobile site for design, interiors, lifestyle, fashion and travel tips and trends.
The site's introduction coincides with the availability of the distinctly bold Nokia fashion collection - the Nokia 7260, Nokia 7270 and Nokia 7280 - in major markets throughout the world. With a color screen and GPRS high-speed connectivity, each model from the Nokia fashion collection can access fashion tips and design trends at the press of a button.
"The Nokia - Wallpaper* cooperation is an ideal marriage," says Heikki Norta, Senior Vice President of Marketing at Nokia. "Nokia brings our experience and expertise in mobility, while Wallpaper* adds its unique perspective on the world of design, interiors, fashion and travel. We believe Wallpaper* to go... will appeal to style-conscious Nokia mobile phone owners who like to keep an eye on the catwalks of London and Paris, the furniture shows in Milan, or ideas for that once-in-a-lifetime trip to the Seychelles."
"As two global brands with a strong heritage in design, appealing to a sophisticated dual audience, there is a perfect synergy for us to work so closely together," says Andrew Black, Executive Publisher of the Wallpaper* Group. "We are thrilled to be collaborating with Nokia on this project which will help bring the Wallpaper* brand and magazine to an even larger audience."
Wallpaper* to go... is available to any Nokia mobile phone user with GPRS connectivity. There is no cost to subscribe to Wallpaper* to go... (mobile data charges will apply). To access Wallpaper* to go... simply enter "mobile.wallpaper.com" using the browser of your Nokia phone.
To further enhance the design experience, Wallpaper* styled content - including wallpaper and screensavers - has been customized for the Nokia fashion collection phones and can be downloaded free of charge (data charges will apply) from http://mobile.wallpaper.com
In addition, a tailored incentivized subscription deal has been put together especially for Nokia users around the world, and can be accessed via Wallpaper* to go... visit http://www.wallpaper.com/mobile and for more information about the Nokia collection fashion phones, visit www.nokia.com/7280.
About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com
About Wallpaper*
Wallpaper* magazine is the world's leading design authority. Wallpaper* celebrates all things design from interiors and architecture to fashion and travel in a unique lifestyle format that appeals to a sophisticated, young and affluent audience. Its fashionable readers are design hungry, tech savvy, well travelled, urban dwellers who use Wallpaper* magazine to navigate their way through modern life.
http://www.wallpaper.com
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