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Tuesday, 12 April 2005 | Levent OZLER
Denis Riney Returns to Siegel & Gale
Denis Riney Returns to Siegel & Gale as Executive Director, Simplification.
Denis Riney (age 47) has returned to Siegel & Gale in the new position of Executive Director, Simplification, announced Linda Cornelius, managing director of the New York office of Siegel & Gale, an OMNICOM company. The firm, a leading brand consultancy, has long championed simplified design and plain-English standards for clients in financial services, healthcare, telecommunications and other industries.
"We are thrilled that Denis (Riney) recognizes the potential of our Simplification practice and that he has returned as its leader," said Cornelius. "His experience in brand strategy and technology consulting, combined with his track record as a business developer, makes him well-suited to grow the business and to infuse simplicity and clarity into everything we deliver as a company."
Riney, a branding industry veteran, was a senior vice president at Siegel & Gale in the early 1990s. He has also held senior positions at FutureBrand and Prophet, the marketing-strategy firm. Prior to his tenure at Siegel & Gale, he was a director of the marketing consulting practice at Gartner, the leading IT research firm.
Some of the clients he has served include IBM, GE, Hilton, Northwestern Mutual, Bausch & Lomb, Toyota Financial Services, United Way and others. "Siegel & Gale has been a leader in the simplified communications area for over 30 years, and I am looking forward to working with our all-star team to continue our track record of success in this arena."
He holds an MBA from Columbia University, and a undergraduate degree from Fordham University. He lives in Wilton, CT, with his wife and two children.
In the 1970s, Siegel & Gale pioneered the simplification of complex content and information systems. In the 1980s, they introduced the concept of Corporate Voice and transformed the way modern corporations think about branding and integrated communications. In the 1990s, Siegel & Gale was among the first to realize the importance of creating cohesive online, branded experiences for clients, and in the first decade of the 21st century, the firm continues to expand its branding portfolio.
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