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Sunday, 15 May 2005 | Levent OZLER
Newsweek Picks the Most Stylish Products of 2005
In Special Package on Design, Newsweek Picks the Most Stylish Products, Places and People of 2005 Designs Demonstrate A Return To Personality And Craft And A Rejection Of Slick, Mass-Market Esthetic
In a special package on design, Newsweek's editors reveal their picks for the most stylish products, places and people of 2005, and profile a movement away from cookie-cutter goods and toward the cutting edge. "The Design Dozen" lists 12 top items to covet, including the Mario Batali basting brush, the Krups espresso maker, the redesigned Polaroid camera, Target's new color-coded prescription bottles, and bamboo plates, fabric and flooring. Other highlights of the special section, which appears in the May 23 issue of Newsweek (on newsstands Monday, May 16):
* Contributing Editor Chee Pearlman reports that at this year's Milan Furniture Fair, an annual mecca of design innovation and bravado, the message from international design gurus amounted to a backlash against cold, slick, mass-produced and mass-marketed consumer goods-and an embrace of personality, authentic materials and the very process of creating.
* Senior Editor Cathleen McGuigan profiles Pritzker Prize winner Thom Mayne, who is the first American to earn architecture's highest honor in 14 years. The radical L.A. architect, known for his edgy designs and a rebellious career outside the architectural mainstream, has a surprising new client: the government. So has the establishment finally caught up to Mayne-or has his work mellowed as it's matured? The answer is a little of both, McGuigan writes.
* When you hear "modular home," you think "double-wide." But today's prefabricated-housing designers want you to think again, report McGuigan and General Editor Anna Kuchment. Designed in reaction to the overblown developer houses that dominate the market, quality modern prefab houses tend to be smaller and more energy-efficient, with open, flexible spaces. They represent the first revolution in American housing in decades, and consumer interest is rising fast.
* Since 1996, when John Christakos, Maurice Blanks and Charlie Lazor started Blu Dot, the company has bloomed into an unlikely success, averaging 60 percent annual growth and becoming perhaps the only label to have items on sale at Murray Moss's famed Manhattan boutique and at the Home Depot. Making its name was Blu Dot's first challenge. Now comes its second: staying small, no matter how big it gets, reports Senior Writer Devin Gordon.
* Procter & Gamble hasn't just tweaked its packaging. It's rethought how you use what's inside, reports Executive Editor Dorothy Kalins.
* British designer Peter Horbury, Ford's new U.S. design director, is best known for having given Volvo a Swedish-style makeover; now he's bringing out Ford's American spirit. Horbury's charter is to draw up a bold new look for the automaker's mainstream cars to help reverse a decade-long skid in sales, reports Detroit Bureau Chief Keith Naughton.
* General Editor N'Gai Croal reports that Will Wright's Spore videogame lets players simulate the creation itself, starting from a single cell. What kind of deity would you be?
http://www.msnbc.msn.com/id/7856562/site/newsweek/ - lead article http://www.msnbc.msn.com/id/7844009/site/newsweek/ - the 'Design Dozen'
(Read full package at http://www.Newsweek.com.)
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