Sunday, 15 May 2005 | Levent OZLER
2005 ReBrand 100 Award Winners Rejuvenate Brands
One hundred companies from around the world are winners in the first annual ReBrand 100™ Awards announced today. Organizations representing 11 countries and 45 industries entered the first annual awards program which was juried by an international panel of 10 industry experts.
"An effective rebrand goes a long way in reaffirming the loyalty of existing customers while helping to attract new ones," said Robert Matza, Creative Director at Landor and ReBrand 100 juror. Unique among awards, ReBrand 100 analyzes the before and after state of the rebrand and assesses its impact on strategic business goals and target markets.
ReBrand 100 recognizes organizations and their branding partners that have successfully enabled a brand to re-emerge with a unique presence, a riveting promise and a fresh approach. A rebrand is the repositioning, revitalizing, restructuring or redesign of some or all of an existing brand's assets to address strategic business goals, such as
Better align with shifting customer preferences
Manage a merger, acquisition or change in advertising strategy
Extend products and services into new markets
Showcase efforts for the environment or social responsibility
Establish brand cohesiveness and consistency across media
Revitalize or modernize an existing brand
Spin-off new products or services, or develop a sub-brand
Manage changes in internal management structure or culture
Award winners are featured in an online gallery and will be published in the ReBrand 100 Annual, available in June at www.rebrand100.com. Winners in the Best-of-Awards category will be recognized at a dinner preceding The Center for Design & Business: Success by Design 2005 Conference on May 4 at the Rhode Island School of Design Museum in Providence, R.I.
About ReBrand 100
ReBrand 100™ is the first and only awards program to recognize the world's most effective rebrands: the repositioning, revitalizing, restructuring or redesign of some or all of an existing brand's assets. Directed by Anaezi Modu, the competition is juried each year by an international panel of industry experts. The Center for Design & Business is a founding sponsor of ReBrand 100. The 2006 ReBrand 100 entry deadline is September 28, 2005. For entry and sponsorship information, visit http://www.rebrand100.com
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