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Sunday, 5 June 2005 | Levent OZLER
GreenShift to Launch Industrial Design Initiative
Innovative Industrial Design Group to Focus on Greengineered Solutions to Environmental Problems
GreenShift Corporation today announced it plans to launch a new industrial design initiative to deliver innovative, cost-efficient and environmentally proactive 'greengineered' solutions.
GreenShift's new industrial design initiative launches this quarter and will be administered by GreenShift Industrial Design Corporation ("GIDC"), a privately held GreenShift portfolio company. GreenShift expects GIDC to acquire, develop and market powerful new green technologies and to generate revenue initially from royalties, the sale of specific products and technologies, and, starting in 2006, from the provision of customized greengineering services to third party clients.
"Supporting the environment is about efficiency and profit," said Kevin Kreisler, GreenShift's chairman and chief executive officer. "We believe that an important way to make this real is through intelligent design, and our expectation is that compelling environmental problems can be favourably, and measurably, impacted in fundamental ways merely by incorporating green engineering considerations into design."
"This can include simply designing a product to be recycled, or engineering a manufacturing process to consume and dispose less and recycle more, or inventing an innovative new green technology. Such greengineered solutions are important and, we believe, are a critically necessary responsibility for designers of modern industrial processes," added Kreisler.
"GIDC's ambition is to deliver greengineered solutions to consumers and businesses that positively impact important environmental problems," Kreisler said. "We intend to accomplish this initially through investment in technology. Technologies exist today that make possible incremental gains in resource management but that are also levers that can bring to pass quantum improvements in environmental conditions. These technologies typically lack the proper support - be it management, infrastructure, funding or the volume inherent in economies of scale - and can be brought to market in a meaningful way with the right support. We intend to provide that support where we can."
GIDC plans to initially focus on the acquisition, development and marketing of benchmark green technologies and products that accomplish the following key goals:
* Reduce the volume of waste generated by residential and commercial consumers;
* Increase the convenience and decrease the cost of recycling by residential and commercial consumers;
* Increase the efficiency of and decrease the waste produced in the manufacturing of lighting products; and,
* Increase the cost-efficiency of processing certain types of industrial wastes.
"Chief among these goals is our goal to deliver consumer oriented greengineered solutions that reduce waste at the source and make it easier for people and businesses to recycle," Kreisler added. "We have specifically targeted a number of technologies for these solutions that we expect to license or acquire as we staff up and secure our initial funding over the next couple of months."
GIDC expects to use the technology design, prototyping and manufacturing capabilities of one of its portfolio companies, Inseq Corporation (OTC Bulletin Board: ICDT - News), upon the completion of Inseq's planned acquisition of Warnecke Design Services, Inc., to commercialize the planned new technologies and, thereafter, to manufacture products based on those technologies once they are ready to be marketed.
GIDC also expects that it will design and deploy custom applications of its initially targeted technologies to increase the cost-efficiency of the recycling capabilities of Veridium Corporation (OTC Bulletin Board: VRDM - News), another GreenShift portfolio company.
About GreenShift Corporation
GreenShift Corporation (OTC Bulletin Board: GSHF - News) is a publicly traded business development company (BDC) whose mission is to develop and support companies and technologies that facilitate the efficient use of natural resources and contribute to the resolution of environmental challenges.
BDCs are regulated by the Investment Company Act of 1940 and are essentially publicly-traded equity funds where shareholders and financial institutions provide capital in a regulated environment for investment in a pool of long-term, small and middle-market companies through the use of senior debt, mezzanine financing, and equity funding. Importantly, among the regulatory requirements applicable to BDCs are rules mandating the use of investment criteria that are based on fundamentals and intrinsic value.
GreenShift plans to use equity and debt capital to support and drive the value of its existing portfolio of companies and to make investments in a diversified mix of growth stage public and private businesses and technologies that facilitate the efficient use of natural resources and contribute to the resolution of environmental challenges. GreenShift's current portfolio includes investments in the following environmentally proactive companies:
* Veridium Corporation (OTC Bulletin Board: VRDM - News);
* Inseq Corporation (OTC Bulletin Board: ICDT - News);
* GreenWorks Engineering Corporation;
* GreenShift Industrial Design Corporation;
* Coriolis Energy Corporation; and,
* GreenShift Advanced Applications Corporation.
In addition, GreenShift hopes to add investments in wind power, hydropower, practical centralized applications of hydrogen power, alternative fuels, infrastructure and mining to its portfolio during 2005 and 2006.
Additional information regarding GreenShift Corporation is available online at http://www.greenshift.com.
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