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Friday, 18 April 2008 | Levent OZLER
2008 Gap Design Editions
Gap Design Editions is a limited edition collection designed exclusively for Gap by 3.1 Phillip Lim, Band of Outsiders, Michael Bastian and threeASFOUR - some of the most celebrated, emerging American design labels in the industry today. As part of Gap's partnership with the CFDA/Vogue Fashion Fund (CVFF), Gap Design Editions is an initiative established to support and encourage new American design talent.
"At Gap we're proud of our history of celebrating creativity, supporting emerging talent and inspiring our customers to wear classic American styles.
We're thrilled to have the opportunity to support some of America's finest talent and to work with them to reinterpret that most iconic of wardrobe essentials - the classic white shirt," said Gary Muto, President of Gap Adult.
This marks the second year of Gap Design Editions, a limited edition collection specially designed for Gap by the winners of the annual Fashion Fund competition. In 2007 Gap announced a partnership with the CFDA/Vogue Fashion Fund to introduce up-and-coming young designers to a broader audience by partnering with winners from the annual Fashion Fund competition. Designers created their own unique interpretations of the classic white shirt - an iconic item that has been part of Gap's heritage for more than 35 years. Additionally, this year's Gap Design Editions include menswear.
"As a partner in the CFDA/Vogue Fashion Fund Gap is committed to extending the creative talent of CFDA/Vogue Fashion Fund designers with Gap Design Editions. The collection reflects true originality and demonstrates that innovate design is affordable at every price point," said CFDA Executive Director Steven Kolb.
To celebrate Gap Design Editions, Gap is introducing a print campaign developed by Laird+Partners and shot by acclaimed fashion photographers Inez van Lamsweerde and Vinoodh Matadin. The black and white photos capture the designers in intimate portraits alongside internationally recognized Canadian models Irina Lazareanu and Jessica Stam as well as Lily Donaldson, Chanel Iman, Du Juan, Doutzen Kroes, Catherine McNeil and Anya Rubik. Each model is featured in one of Gap's limited edition white shirts. The portraits will be featured in select Gap stores nationwide, as well as in print and outdoor ads in select markets.
Gap is also partnering with the CFDA and Vogue to host an exclusive event in New York City on April 14, 2008. The event will be co-hosted by Vogue editors Sally Singer & Meredith Melling Burke along with Men's Vogue editor Bonnie Morrison held at Rockefeller Center. Phillip Lim, Band of Outsiders' Scott Sternberg, Michael Bastian, and threeASFOUR's Gabi Asfour, Adi Gil, Angela Donhauser will be honoured at the event.
The CFDA/Vogue Fashion Fund holds an annual competition that provides business mentoring and financial awards to emerging fashion designers. Since its inception in 2003, the program has granted nearly $1.2 million to 12 different design concerns, including Derek Lam, Doo.Ri Chung, Proenza Schouler, Rodarte, Rogan Gregory and Thom Browne.
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