Friday, 17 June 2005 | bengisu
CIAS Awards "The Future of Design Starts Here"
2005 Canadian International AutoShow World Automotive Design Competition sponsored by Alias "The Future of Design Starts Here"
Students were asked to design a world car that has universal appeal in the fourth annual World Automotive Design Competition, sponsored by Alias, IBM, and Ballard Power Systems. The competition is managed and hosted by the Canadian International Auto Show in Toronto, Ontario, Canada.
Christophe Charbault, a design student from the Ecole de design at the Universite de Montreal, won the coveted first prize of US $10,000. Charbault's entry, entitled "Virtuoo", was chosen from amongst 70 entries submitted by 97 students from 28 design schools world wide.
Judge Ken Gross stated that Virtuoo received top honours because "the design was futuristic, attractive, practical and affordable. Virtuoo is a very clever melding of present and future technology."
Judge Akira Fujimoto commented that "Virtuoo provided excellent technique and a unique design". While fellow juror Paul Deutschman exclaimed that, "Virtuoo's design was great; realistic yet highly imaginative. Virtuoo responded to the design brief with great competency and creativity. Well done."
Christophe Charbault flew in from Montreal to accept the first prize of US $10,000 from competition judge Robert Cumberford.
The Design Challenge:
Transportation design students from twenty-eight (28) distinguished schools around the world were invited to design a World Car that visually identifies its cultural origins and, at the same time, has appeal, and can be sold throughout the world, in at least five countries on three continents.
The vehicle had to be easily recognized as coming from a particular culture. The design, therefore, needed to reflect the culture of the country where the student currently studies.
The car had to be conceived and presented as a vehicle intended for full-scale production (at least 100,000 units per year), ten years from now, in 2015.
Additionally, the car could not cost more than the average price of cars offered for sale in the student's country of study.
The design was judged on its aesthetics, presentation, clarity, and inclusion of technical elements that have a practical application in the real-world.
Source: CIAS 2005.
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