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Tuesday, 28 June 2005 | Levent OZLER
The House by Starck and Yoo
at Victory Park
Hillwood Announces New Philippe Starck and Yoo Development at Victory Park
The House by Starck and Yoo
Award-Winning Designer and YOO Unveil Approximate $80 Million Luxury Condominium Project in Dallas
Hillwood has announced the latest building planned for Victory Park. "The House" by Starck and YOO, an approximate $80 million plus, 26-story condominium, designed by Philippe Starck and YOO, UK, ltd., will be the newest of the residential properties at the 75-acre, $3 billion Ross Perot, Jr. development project in Downtown Dallas.
According to Jonas Woods, president of Hillwood, Philippe Starck and YOO bring an unparalleled track record of success to this new project. "Philippe Starck is known throughout the world for cutting-edge designs that reflect the sensibilities and sensitivities of a modern consumer," Woods said. "Starck and YOO bringing their award-winning concepts and execution to Victory Park underscores the level of elegance and sophistication that personify this exciting and energetic new urban community."
The House by Starck and YOO will consist of 150 residences, 140 "Standard" one to three bedroom units ranging from 1,000 to 2,000 square feet located on floors 5 through 22. The building will also contain 10 Penthouse units of two to three bedrooms plus dens ranging from 2,000 to more than 3,500 square feet on the upper four floors. Penthouses on the 25th floor are two-story units with spectacular panoramic views of the cityscape.
The building also features 30,000 square feet of retail space on the ground level that is slated to become the home of an upscale grocery store, restaurants and boutiques.
For John Hitchcox, chairman of YOO, Dallas is an important link in his worldwide chain. "Victory Park is exactly the type of development we selectively choose to be associated with," Hitchcox said. "This project reaffirms our global commitment to being a part of major cosmopolitan cities and developing the finest properties that combine the best of amenities, location, and cachet."
Among the amenities within the property is the elevated outdoor terrace on the 5th floor level that covers the parking garage. This outdoor space provides an elevated oasis above the vibrant street life of Victory Park below. A fabulous swimming pool, cabanas and lounge area as well as outdoor seating and dining areas are planned amidst beautiful landscaping with orchards and greenery. This level also includes a fitness room, owners lounge, and a library/business center, all designed by Philippe Starck and YOO.
"My intent was to design a fully-integrated building that presents free-flowing forms and reflects a free-flowing lifestyle in both the interiors and exteriors," said Philippe Starck, creative director of YOO. "The idea that a property can exist on its own, while still being integrated with its environment and the cityscape upon which it gazes, will be fully explored and developed at Victory Park," Starck continued.
Bret Bobo, COO of YOO, points to unique and upscale services and amenities as one way the property will distinguish itself. "We will have 24 hour/7 day a week on-site concierge service in our private lobby. Private security and a video surveillance system will monitor the property and our staff will be available to assist homeowners with maintenance requests, deliveries and other personalized services, including valet parking. The House by Starck and YOO will put the 'life' and 'style' into lifestyle," he concluded.
About Victory Park
Located in the heart of Dallas, Victory Park, developed by Hillwood, a Ross Perot, Jr., company, is one of the country's most significant and innovative master-planned urban communities. Victory is creating a new lifestyle environment with a carefully crafted collection of emerging and reputation retail, distinctive dining, modern office space, dramatic residential units, hotels and signature entertainment venues, including the American Airlines Center. For more information on Victory, go to http://www.victorydallas.com
About YOO
YOO is an innovative design, branding and marketing company founded by John Hitchcox and Philippe Starck. Its mission is to go far beyond building design and development and create icons of modern living. Innovative marketing and quality of design can add value to property and increase sales opportunities for developers. YOO signals all of this directly to the consumer, delivering design with focus and harnessing creative ideas with a purpose. The company has projects in New York, London, Buenos Aires, Tel Aviv, and Miami and other areas around the world.
YOO: http://www.dexigner.com/directory/detail/5515/
About Philippe Starck
Philippe Starck is one of the most celebrated and commercially successful designers in the world today. His work is about thinking, designing and better living. Upon gaining recognition in Paris in the 1970's for his remarkably innovative and successful nightclub designs, Starck was selected by then-president Francois Mitterand to refurbish one of the private apartments in the Elysee Palace. Starck moved on to create elegant interiors for the Royalton and Paramount hotels in New York, the Delano in Miami and the Mondrian in Los Angeles. He also successfully moved into the area of product design with chairs, lamps, motorbikes, boats and a line of house wares and kitchen utensils all benefiting from his distinctive touch.
Philippe Starck: http://www.dexigner.com/directory/detail/130/
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