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Friday, 8 July 2005 | Siena
TAG Heuer & Uma Thurman - Diamond Fiction
Haute-couture watch by TAG Heuer
Hollywood superstar Uma Thurman is everything TAG Heuer is: elegant, glamorous, strong and prestigious. Like the Swiss watchmaking icon for whom she is a Global Brand Ambassador, she is not afraid to take risks, to seek out the most surprising and demanding roles Hollywood has to offer, and through sheer discipline, strength of character, natural grace and talent, turn in some of the most powerful and charismatic performances of her generation.
A living legend, Uma Thurman exudes glamour and prestige. Intelligent and audacious, uniquely mysterious and feminine, she personifies the myriad richness of the TAG Heuer woman.
For Uma Thurman and the exceptional women she represents, TAG Heuer proposes two new, trend-setting, ultra-glamorous and diamond-rich styles: TAG Heuer Haute Couture; and TAG Heuer Prêt-à-Porter.
TAG Heuer for Women: The Haute Couture Collection
These exclusive, one-of-a-kind diamond creations express the fashion-future vision of TAG Heuer.
DIAMOND FICTION
The astonishing alliance of high-end jewelry and avant-garde technology, integrated into a daring version of a new timepiece: the first time that diamonds give time.
Only three single and exclusive timepieces will be created at the TAG Heuer workshop at the Chaux-de-Fonds with the value of 100 000€ each.
Imagine a gorgeous bracelet in red satin and positively dripping with Top Wesselton diamonds.
Press a button and some of the diamonds magically change color, illuminating the time in scintillating red diamond digital...
Diamond Time: an illuminating idea: With the Diamond Fiction, luxury Swiss watchmaking attains its feminine perfection.
An exceptional innovation, TAG Heuer's newest haute-joaillerie creation doesn't look like a watch, it's precious and pure, loaded with sexy space-age technology, yet designed exclusively for the fashion-forward female.
A luxury chronograph replete with 879 glittering diamonds and big, squared-off case in polished steel, this startlingly chic deluxe diamond digital masterpiece is classic
TAG Heuer, reminiscent of some of the prestigious brand's most distinctive creations and marking the return to audacious form and provocative style.
The audacious Diamond Fiction surprises with its perfect beauty, mysterious form and unique powers of seduction. It is a deluxe diamond dream with indomitable feminine grace and seductive flair.
A true trendsetter, it will seduce "femmes fatales" and fashion-forward urbanites. In Paris, Rome, Cannes, Los Angeles, on the wrist of jet-setters and socialites; Hollywood stars like Uma, it stands out in any crowd because of its superlative sparkle, style and size.
Very exclusive timepiece the Diamond Fiction's unique shape is set with 879 Top Wesselton (5,8 carats) , full cut, VS/SI (1.1mm) diamonds. 54 of the diamonds (3,8 carats) hide LEDs (Light Emitting Diodes) that display the time in glowing red. Available with red satin bracelet giving the timepiece a fiery hot and silky look that contrasts with the brilliance of multiple diamonds.
The Diamond Fiction is an assertively feminine timepiece for women of uncommon poise and confidence, for whom glamour is a passion, luxury of the essence, and indulgence an absolute necessity.
Extract from the Press Release. Original can be found at:
TAG Heuer New women collection
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