Friday, 8 July 2005 | laduma
Designer Daniele Perna Visits Italy as a Guest of
PR Release
Designer Daniele Perna Visits Italy as a Guest of the Regionale Campania on a Trade Mission to Tour Silk Factories
While traveling, Danielé Perna took 500 digital photos, which he has edited and pieced together creating a visual journey that illustrates his perspective and understanding of the region. It can be found in the news article at http://www.dezignare.com/newsletter/Italy.html
Designer Danielé Perna, along with 19 other adventurous U.S. architects and interior designers, was graciously invited to Italy's Campania region on a silk trade mission organized by the Italy America Chamber of Commerce ( www.italchamber.org ) in collaboration with the Province of Caserta and the Association of Provinces and Chambers of Trade and Industry (I.R.V.A.T). The trip was financed by the Regionale Campania. The five-day event began with a press conference at the magnificent Italian Baroque Theater at the Royal Palace in Caserta, where the President of I.R.V.A.T., Mr. Michele Lomuto welcomed the international guests with an emotional speech charged with his excitement for the unfolding event. In it's second year, this event will help the region's silk manufacturers propagate sales to U.S. interior designers and architects, and will inevitably stimulate trade.
The US delegates were taken to some of Europe's oldest and most renown silk factories and showrooms (8 in total) to view brocades, damasks, lampasses and lliseres in both historical and contemporary patterns. Among some of the Factories they were invited to were TESSECI S.R.L. Tessitura Serica Cicala, SIOLA ALOIS S.R.L, and Giuseppe De Negri & C. SRL.
"Traveling in Italy's Campania region, where my great grandfather, Giuseppe Perna immigrated from, is like visiting a living museum. Everything you perceive is a piece of art and history. Having the opportunity to visit factories that have produced and designed silk textiles for over two centuries is a re-affirming experience. Mostly, I was intrigued by the parallel relationship one can find in the design patterns of the fabrics to those of the regions tiles, interior design and architecture. Design is design. The principals remain the same, regardless of scale, scope or objective." Daniele Perna, Principal Designer, Daniele Perna Designs (view article at http://www.dezignare.com/newsletter/Italy.html)
Danielé Perna can be commissioned to design a unique interior and fireplace for a specific space and concept if desired. "Design is a Dream".
Source: Danielé Perna Designs
CONTACT: Danielé Perna, Principal Designer, Daniele Perna Designs Daniele Perna Designs,
New York City, NY 10014 Tel: 212-414-8830
E-mail: DPerna@DanielePernaDesigns.com
Website: www.danielepernadesigns.com www.italchamber.orgDaniele Perna Designs
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