Friday, 15 July 2005 | Senay
Ali by adidas
adidas Floats Like a Butterfly and Stings Like a Bee
adidas Originals announces the launch of Ali by adidas, a groundbreaking fashion collection developed in collaboration with Muhammad Ali, one of the greatest and most inspirational athletes of all time. Ali by adidas includes a complete range of men's styles that will debut in November 2005. This venture is a natural extension of the research and support that adidas has provided for Ali and his sport over the years. The line is part of the adidas Sport Heritage division which was created in 2001 for all Originals product development and marketing. adidas Originals products are designated by the Trefoil logo.
Sports legend Muhammad Ali is a true champion - an icon of courage, love and conviction. He is a fighter for justice and peace, and a visionary leader who has always been loud and proud. adidas is the leading sports brand in the world, committed to passion, honesty and innovation.
The capsule collection, Muhammad Ali's first collaborative apparel project ever, was born from extensive research of iconic pieces and images that Muhammad, his fans and the people in his training camp wore in the 1960s and 1970s. Prominent images from that era inspired strong and graceful graphics, as well as stitch-for-stitch historical staples such as terrycloth polo shirts, hooded sweatshirts and bold graphic t-shirts.With product themes like "Fight Night", "Ring Side" and "Fan Wear", Ali by adidas reflects Muhammad's heroic legacy, telling a story with every piece.This makes the partnership a perfect fit, as adidas Originals is committed to sharing the inspiration of sports legends with future generations.
Muhammad Ali said: "Throughout my life, I have pushed beyond the boundaries of what is expected. I am excited about my new partnership with adidas as it will inspire in a completely new way, not only my existing fans, but a new generation as well."
http://www.press.adidas.com
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