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Tuesday, 16 August 2005 | Elif Sungur
Sony Named Number 1 in Best Brands Survey
For Sixth Year in a Row, Sony Named #1 in Harris Interactive's Annual Best Brands Survey
For the sixth year in a row, and the eighth time in the last 10 years, Sony has been named the number one brand, according to the annual Harris Poll survey of the best brands conducted by Harris Interactive.
This year's poll reflects the results of an online survey of 2,339 adults conducted in the United States between July 12 and July 18, 2005. Respondents were asked to name three brands that they consider the best, and in the 11 years since this question has been asked on The Harris Poll, Sony has never been ranked lower than third. Sony led this year's list followed by Dell, Kraft, Coca-Cola and Ford.
"We are very proud of our ranking in this year's Harris Poll which clearly demonstrates the power of Sony's brand," said Tim Baxter, Senior Vice President, Strategic Marketing, Sony Corporation of America. "Sony's continued top ranking in this poll indicates the ongoing respect and affection consumers have for our company, its consumer electronics products and entertainment offerings."
Sony Corporation of America, based in New York City, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its music, motion picture, television, computer entertainment, and online businesses make Sony one of the most comprehensive entertainment companies in the world. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment, Sony Computer Entertainment America Inc., and a 50% interest in Sony BMG Music Entertainment, one of the largest recorded music companies in the world. Sony recorded consolidated annual sales of approximately $67 billion for the fiscal year ended March 31, 2005, and it employs 151,400 people worldwide. Sony's consolidated sales in the U.S. for the fiscal year ended March 31, 2005 were $18.4 billion.
For more information see http://www.sony.com.
About the Survey
The Harris Poll was conducted online within the U.S. between July 12 and 18, 2005 among a nationwide cross section of 2,339 adults (aged 18 and over). Figures for age, sex, race, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online. Though this online sample is not a probability sample, in theory, with probability samples of this size, Harris Interactive estimates with 95 percent certainty that the results have a sampling error of plus or minus 2 percentage points of what they would be if the entire U.S. adult population had been polled with complete accuracy.
About Harris Interactive Harris Interactive Inc. http://www.harrisinteractive.com
The 15th largest market research firm in the world, is a Rochester, NY-based global research company that blends premier strategic consulting with innovative and efficient methods of investigation, analysis and application. Known for The Harris Poll and for pioneering Internet-based research methods, Harris Interactive conducts proprietary and public research to help its clients achieve clear, material and enduring results.
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