Saturday, 30 October 2004 | Levent OZLER
South African Logo Design Firm Exploits An
"Unfair Advantage"
Globalization brings cheap labor in direct competition with established first world companies. Guess who's winning.
(PRWEB) October 30, 2004 -- One of South Africa's leading logo design firms is making life difficult for it's first world competitors.
As if competition in the logo design field is not intense enough, the SA firm, known simply as Biz-Logo.com, is offering the same product at a fifth of the price. Says Andre le Roux, Biz-Logo.com's chief penguin... "Unfair advantage? Yes, we do have that. The favorable exchange rate of the SA Rand to the US Dollar and the lower cost of living down here means that we can cut prices to the point where it becomes impossible for major overseas design firms to compete. Our clients are not complaining. They pay peanuts for the exact same thing that they can hardly afford if they buy it from a US firm."
US businesses, especially on the Internet, often display "Made in the USA" slogans. The question is: Who cares? Apparently, small business owners on shoestring budgets couldn't care less.
"Our clients are usually a little surprised when they learn that we are based in South Africa, but it doesn't really matter to them. And it shouldn't. We display prices in US Dollars and we work from 11AM to 11PM to compensate for the time difference between us and our mainly US client base. It works for us and it works for our clients."
With companies like Biz-Logo.com, the Internet marketplace is set to change. More and more small companies from poorer countries in Africa and Asia (read India) are simply pricing the big guns to death - and the Internet consumer is smiling.
|
