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Thursday, 20 October 2005 | Levent OZLER
Lounge Lover Introduces New Loungewear Collections
The London-based lifestyle brand launches soft, feminine and hip loungewear for Spring 2006 at Lyon, mode city
Exhibiting in Lyon for the first time, LOUNGE LOVER, the London-based designer of luxury loungewear (clothing and accessories), is launching its new collections for Spring 2006.
LOUNGE LOVER creates soft, feminine and hip loungewear, for luxury lounging and relaxing. The LOUNGE LOVER collections are small capsules of 6 to 8 styles, available in 2 or 3 colours, to be mixed and matched depending on your mood, or activity. On the menu: a cocktail of softness, femininity and style for the ultimate lounging experience.
LOUNGE LOVER is showing the following two collections for Spring-Summer 06:
Essenza
Colourful and minimalist, this 'Essential Collection', in a distinctively soft cotton, is a must-have in your wardrobe for lounging around, practicing yoga, going to the gym or the spa and even to travel in style.
The Essenza collection is available in Pistache, Raspberry, Turquoise and White.
Essenza: http://www.dexigner.com/database/design/essenza_collection/
Hydra
The jogging attitude makes its great comeback to the fashion scene! Hydra is all about tracksuits in a luxurious velour, complemented with very soft viscose tops, to be glamorous and comfortable for all your activities, both in and out door. As part of this velour collection, LOUNGE LOVER launches its brand new 'Lounge Bag', which promises to be one of the season's must-have accessories!
The tracksuits are available in Bronze, Turquoise and White, with matching T-shirts in Turquoise and White.
Hydra: http://www.dexigner.com/database/design/hydra_collection/
Belgian designer Sylvie Gabriel created LOUNGE LOVER in 2004 as a response to the growing need of active women for clothing in which they feel beautiful and comfortable, at home and away from home. Sylvie Gabriel says: "Nowadays women often have a full-time and stressful job and a demanding family to look after... the whole day is like a race against time. The recipe for being on top of things day after day, is to find ways to take it easy and relax. Becoming a 'Lounge Lover' is one of them!".
Sylvie Gabriel added: "When designing these new collections, I had the busy and sophisticated women in mind. By mixing softness, femininity and style, I wanted these women to feel gorgeous and relaxed, not only at home, but also when they treat themselves to a spa, practice yoga, or even travel or go on holidays".
Loungewear - also defined as "relaxation wear", "weekend wear" or "home wear" - is a fast-growing segment within the lingerie segment market. LOUNGE LOVER has rapidly positioned itself as one of the key players in this new market in Europe, by offering comfortable, hip and easy-care pieces. LOUNGE LOVER is a lifestyle brand, addressing the needs of sophisticated urban women who are looking for comfort and easy living while not losing their sense of style and attention to detail.
Lounge Lover: http://www.dexigner.com/directory/detail/5047/
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