Wednesday, 2 November 2005 | Levent OZLER
Designer Robert Radi Expands Eyewear Line
Designer Robert Radi Expands Fashionable, High Performance Eyewear Line
Award winning Italian designer Robert Radi adds three new eyewear products to his 2005-2006 lineup of fashionable and functional active sportswear.
Robert Radi announced today that his line of Razorback Sport Eyewear has been expanded to include three new items: the Razorback "K" Hybrid sunglass; the Razorback Integra and the Razorback "F" goggles. The move came after the excellent market performance of the Razorback Quadra.
"The new additions to the family of high performance eyewear create a collection keen to virtually any sport activity, where a need for protection from the elements is present," says Radi, a third-generation designer. "The motion-driven designs deliver a decisive fashion statement, branding this line as a true fusion of functions and aesthetics."
Radi has been awarded two Good Design Awards by the Chicago Athenaeum of Architecture and Design for his innovative design on the Razorback Line, and he was nominated for the DesignPreis 2006 by the German Federal Ministry of Economics.
While widely different in design and sport function, the entire Razorback Limited Edition Collection shares the same high performance DNA of the anti-fog/anti-dust Razorback technology and OptiWide for augmented peripheral vision. The Razorback Technology has been developed by leading U.S. scientists as a highly effective response to fogging and particle infiltration in eyewear products. Razorback remains the undisputed natural convection anti-fog and anti-dust technology.
Along with his design on the Razorback Line, Robert Radi is also renowned for his design efforts on behalf of clients such as: Neutrogena (a Johnson & Johnson Company), Avery Dennison, DermaNew, American Angler (a Berkshire Hathaway Brand), Saint-Gobain Calmar and Apex Digital. His design has been featured in numerous international magazines and publications and has gained him a string of awards and recognitions.
Educated in Italy and the United States, Radi has served as a part-time professor at Otis College of Art and Design from 1997 to 2005, teaching product design. He has over 12 years of experience in styling and designing products for mass and limited production.
Radi Design: http://www.dexigner.com/directory/detail/5629/
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