Wednesday, 23 November 2005 | Levent OZLER
New In-Flight Airline Meal Box Designs
Smartboxes specialize in creating bespoke products for the travel and direct marketing sectors, coffee shops, and retailers. When the company creates a new product it always delivers something very special. Its brand new line of 'Spheres' child in-flight meal boxes launched by Watermark Plc for Saudi Arabian Airlines is no exception.
The latest, Patent Pending, Smartboxes have been designed to deliver cutting edge design and maximum versatility in use for inflight child meal services. This new range of mealboxes load directly onto the runners in the galley trolleys to eliminate the need for a meal tray, saving handling, weight and fuel costs for the airlines. They can be loaded locked open like a tray with content in the lid and base, or packed closed enabling the same souvenir lunch box to be used for a half, or a full 'Atlas' tray sized meal service.
Smartboxes meet the toughest safety standards of the airline industry, clip firmly shut, and have strong handles so they can be used after the flight as carrying cases for school lunches, children's games and toys. The trendy new meal boxes have proven a hit with children of all ages, as branded souvenirs of time spent on board with the airlines.
"Our clients need practical, functional solutions that work perfectly in very demanding environments - the form and visual impact of the finished product must be better than anything else on the marke" said Andrew Farish, Creative Director of Smartboxes who count British Airways, Saudi Arabian Airlines, Emirates and Range Rover among their clients. "Add kids into the equation and the more colourful the product to enhance the design, the better. Interesting designs coupled with specialist colourants and materials help us enhance imaginative product combinations and deliver a valuable 4th dimension to the look and feel of a solution." said Farish.
Smartboxes: http://www.dexigner.com/directory/detail/6086/
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