Friday, 9 December 2005 | Elif Sungur
New Rubber Gripz Help Prevent Slippage
All the features and style students crave with all the comfort and durability they deserve. That's what Samsonite's new and expanded line of backpacks and casual bags offer today's youth as they gear up for back-to-school.
Building on the success of last years line, this year's introductions take comfort to the next level. The new backpacks feature contoured, extra padded COMFORT STRAPS with unique rubber Gripz providing greater comfort on shoulders and less slippage. In addition to the straps, each backpack includes MAX COMFORT padding with COOL_FLOW, an innovative design that allows air to circulate through channels of padding for increased comfort and cooler backs. And all of the backpacks, duffels, slings and messenger bags include handy organizational pockets that make gear and gadgets readily accessible and come in a variety of trendy colors.
To help make Samsonite backpacks top-of-mind when shopping for back-to-school supplies, Samsonite will once again be advertising on-line at MTV.com. All of todays hottest must-have products are showcased in MTV's Essentials, and Samsonite will enjoy exclusive sponsorship of the Travel Gadgets section, and premium Back-to-School sponsorship. The campaign will run from July September and will drive traffic to Samsonite's re-designed backpacks website www.samsonitebackpacks.com. This website features an interactive product demo that highlights the new comfort features.
To convey the unique benefits of Samsonite backpacks at point of sale, branded fixturing and product collateral will highlight the comfort story at retail. The product hangtag includes a sample of the COMFORT STRAPS with Gripz for easy touch-and-feel access.
About Samsonite
Samsonite is the worldwide leader in travel solutions, combining notable style with the latest design technology and the utmost attention to quality and durability. Utilizing top designer expertise from around the globe, Samsonite creates unparalleled products that fulfill the travel and lifestyle needs of the "sophisticated traveler." For 95 years, Samsonite continues to build upon its rich design heritage with innovations that meet the demands of a world on the move. Visit http://www.samsonite.com.
|
