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Tuesday, 14 February 2006 | Senay
adidas Presents First Ever Modular Football Boot: +F50
adidas proudly introduced a football footwear revolution, the +F50 TUNIT. This new football boot concept allows players to customize, adapt and tune their boots to any weather, any pitch and their very own personal style.
The revolutionary +F50 TUNIT is easily constructed from three interchangeable components: the upper, the chassis and the studs. Each component comes in a variety of styles and functions. Simply by mixing and matching their components of choice, each player can easily build and tune their boots.
Players such as Djibril Cissé (France and Liverpool FC), Jermain Defoe (England and Tottenham Hotspurs), Arjen Robben (The Netherlands and Chelsea FC) and Kevin Kuranyi (Germany and FC Schalke 04) will wear their personal configurations of the +F50 TUNIT at the 2006 FIFA World Cup. Every player will be able to tune his own footwear.
Choosing from a wide range of exciting uppers in bold colours, determining fit and comfort by selecting an ideal chassis and by perfectly adjusting their studs to the characteristics of the pitch. The +F50 TUNIT adapts to your own preferences. It's a boot for all conditions, tailored to your very own personal style.
+F50 TUNIT Technology
--The lightweight Chassis provides reduced weight through less material usage. This chassis also features the ClimaCool upper. This chassis weighs 75gr.
--The Comfort Chassis provides additional comfort, cushioning and shock absorption at high pressure points, such as the heel and the forefoot ball area. This chassis weighs 84gr.
--The Orthopaedic Chassis features reductions in the sock liner to allow the usage of personal orthopaedic in-socks.
--The specially developed adiHex micro fibre is thin, soft and strong. The use of this unique material allows adidas to produce a very lightweight, yet highly resistant performance boot. The end result: a stunning looking, incredible durable, very comfortable and easy to maintain football boot.
--ClimaCool provides a 360° cooling effect for the entire foot through the adiHex/mesh upper construction and ventilation cut-outs in the outsole.
--The lace cover provides a cleaner kicking surface to reduce missed shots and passes.
--The glove-like fit of the TUNIT makes for a lighter shoe and allows a better feel for the ball.
+F50 TUNIT Player Endorsements:
Djibril Cissé
Club: Liverpool FC
Federation: France
"This is a unique boot; the coolest boot I've worn so far. It's just different, that's what I like so much about it. I can personalize it and change it for every single match, just like my look."
Arjen Robben
Club: Chelsea FC
Federation: The Netherlands
"I am really proud to wear now the third generation of the F50 family, but this boot stands completely out. When I first heard about the concept, I was so excited that I tested the boots directly, all different kinds of versions, I can't wait to use all different kinds of styles as well."
Jermain Defoe
Club: Tottenham Hotspurs
Federation: England
"Style is really important for me, not to be like everybody else, just to be different. Now I can actually say that every time I am going out there, it is my choice what I am wearing, and that gives me a cool feeling, to be special."
Kevin Kuranyi
Club: Schalke 04
Federation: Germany
"Kids will love this concept and the boot. For the first time ever you can really build your own boot over and over again, for every game; your own style, your own creation, that's just great."
Markus Baumann, adidas Business Unit Manager Football Footwear
"We are known now for many decades as the leader in footwear innovation. This boot and the concept behind it will underline even more our leadership in football and especially in football footwear. The +F50 TUNIT will change the future of football boots, every player will be able to choose his own comfort, his own style and tune his own boot differently for every single game."
Adidas: http://www.dexigner.com/directory/detail/7233/
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