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Tuesday, 14 February 2006 | Levent OZLER
Lounge Lover Mixes Softness and Femininity
Luxury and Fashion
Lounge Lover Mixes Softness and Femininity, Luxury and Fashion
The London-based lifestyle brand LOUNGE LOVER combines softness and femininity, luxury and fashion for its Autumn-Winter 2006 Collections, presented at Salon International de la Lingerie, in Paris
Exhibiting in Paris, Salon International de la Lingerie for the first time, LOUNGE LOVER, the London-based designer of luxury loungewear or "easy-living wear", is launching its new collections for Autumn-Winter 2006.
Discover with LOUNGE LOVER this new fashion attitude of feeling good and cocooning; wearing loungewear or "easy-living wear"...
The LOUNGE LOVER collections are small capsules of 6 to 8 styles, available in 2 or 3 colours, to be mixed and matched depending on your mood, taste or activity. On the menu: a cocktail of softness, femininity and luxury for the ultimate lounging experience.
Essenza
This collection is a soft universe of 'sport chic' and feminine pieces with a 'cashmere touch'. Addiction guaranteed, even more since this contemporary collection is entirely machine washable!
 
Nuvole
More incredible softness for this beautiful 'in and out' collection, a must-have for the long winter nights to come!
With its tassels and raw seams, this comfortable collection is trendy and also entirely machine washable.
Lounge Lover
Belgian designer Sylvie Gabriel launched LOUNGE LOVER in 2005 as a response to the growing need of sophisticated women for clothing in which they feel beautiful and comfortable. Sylvie Gabriel says: "Nowadays women often have a full time and stressful job, and/or a demanding family to look after... the whole day is like a race against time. The recipe for being on top of things day after day is to find ways to take it easy and relax. Becoming a 'Lounge Lover' is one of them!". Sylvie added: "When designing these new collections, I had the busy and sophisticated women in mind. By mixing softness, femininity, fashion and easy care, I wanted these women to feel gorgeous and relaxed, not only in their homes, but also for their travels, gym, spa, holidays...
Loungewear - also defined as "relaxation wear", "weekend wear" or "homewear", and, as LOUNGE LOVER calls it, "easy-living wear" - is a fast-growing and promising segment within the lingerie segment market. LOUNGE LOVER has rapidly positioned itself as one of the key players in this new market in Europe, by offering comfortable, trendy and easy-care pieces. LOUNGE LOVER is a lifestyle brand, addressing the needs of sophisticated urban women who are looking for comfort and easy living while not losing their sense of style and attention to detail.
Lounge Lover: http://www.dexigner.com/directory/detail/5047/
Sylvie Gabriel: http://www.dexigner.com/database/designer/sylvie_gabriel/
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